USA Vein Clinics, headquartered in Northbrook, IL is looking for a Marketing Manager with proven track record of success to join our growing team. The successful candidate will utilize creative and analytical skills to solve new and complex issues; direct, consult and assist all levels of management and staff, media and PR experience.

Writing email copy, managing our email database, designing email newsletters, and more

You will be measured on targets for both new customer acquisition and customer retention

You will work closely with Director of CRO and collaborate with marketing teams to identify a target audience and report on results of various email marketing campaigns

Design and implement email marketing campaigns

This includes (but is not limited to) developing copy, subject lines, designing email templates, building email lists and more

Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements and establish best practices

Perform A/B tests on elements such as subject line, CTA, layout and content

Ensure prompt, accurate and error-free communication to build loyal relationships and minimize unsubscribes

Work closely with sales and marketing teams to identify our target email audience, grow our email database and create email sequences

Structure communications for both inbound and outbound leads to optimize KPIs while maintaining overall program performance metrics like deliverability and unsubscribe rates

Work with leadership to determine goals; report on bottom lines generated from email marketing efforts

Maintain email database health on a regular basis

Requirements

4+ years of hands-on email marketing experience, preferably at a healthcare company

Strong understanding of email marketing best practices and analytics

Hands-on experience working with CRM and marketing automation technologies

Experience with list building, list segmentation and best practices with list management

Ability to track, measure and report on results of email marketing campaigns to determine ROI

Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.

Deep understanding of analytics with a proven track record of using data to drive decisions

Experience using Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS.

Excellent communication skills both written and verbal

Must be detail oriented, organized and exhibit critical thinking ability

You have experience with HTML and/or Sequel

You have examples or a portfolio ready to share

You have growth mindset and Love to learn

Benefits

Health

Dental

Vision

401k