Job Description

The Marketing Manager I/II, RINVOQ HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of RINVOQ in Psoriatic Arthritis (PsA), a key brand and indication in Rheumatology. Additionally, you will:

Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position SKYRIZI for success now and in the future

Foster positive working relationships with the entire RINVOQ and Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams

Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve business goals

Key Responsibilities Include:

Show a strong understanding of the patient and ensure that all marketing activities align with the target audience's needs.

Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference. 

Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance. 

Work with internal cross functions groups and external partners to insure integration and consistency of business strategies and regulatory compliance of promotional material.

Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives. 

Identify problems proactively and conceptualize solutions using creativity and innovation.

Effectively track and manage marketing budget for area of responsibility.

Consistently manage multiple projects to deliver high-quality work product in a timely fashion.

Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate

Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment

Proactively support the sales force through ongoing communications of marketing programs

Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.

Significant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)