Performance Marketing Strategist
Posted on Oct 10, 2024 by Principal Financial Group
Des Moines, IA
Marketing
Immediate Start
Annual Salary
Full-Time
What You'll Do:
Do you love driving business outcomes through marketing solutions?
If so, join Principal as a Performance Marketing Strategist. This position offers an outstanding opportunity to build a new capability in a company with a proven track record of success. At Principal Financial Group, you will be part of an ambitious team dedicated to delivering world-class financial tools and services. You will partner across the enterprise to identify, develop, and implement marketing activities that achieve business objectives.
Responsibilities
Develop Marketing Campaigns: Build performance marketing campaigns that deliver compelling engagement and calls to action to current and potential customers.
Brand through Demand: Support the growth and connectivity of Brand to Demand initiatives, including Account Based Marketing campaign execution and support.
Paid Media Strategy: Orchestrate and execute paid media campaigns through in-house channels or through performance marketing agency partners.
Data & Technology: Partner with enterprise technology architects on the technical implementation of data collection and platform integration across appropriate marketing executions and websites.
Data & Insights. Enable cross-channel measurement and analysis for performance marketing campaigns, working with strategists to share valuable insights across campaigns.
Optimization Recommendations: Lead the ongoing cross-channel results and optimization recommendations in partnership with the Advertising, UX, Research, and other relevant teams.
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Who You Are:
Educational Background: Bachelor's degree or equivalent
Experience: 6+ years of related work experience
Marketing Knowledge: Strong working knowledge of direct, content, digital, paid, and general marketing methods
Audience Knowledge: Proven ability to segment and prioritize B2B audiences for marketing activations
Technical Skills: Experience using Salesforce Marketing Cloud, Salesforce Data Cloud, and account-based marketing tools
Analytical Skills: Demonstrated analytical skills, along with problem-solving and big-picture/conceptual skills
Business Insight: Demonstrated understanding of technical, financial services product, and business processes
Ability to Complete Tasks: Must be able to effectively complete tasks in a matrix environment
Collaboration: Able to build and maintain relationships, facilitate consensus, and communication to gain agreement without formal authority
Change Management: Demonstrated ability to embrace and understand the change process and effectively guide others through change
Travel: Limited travel may be required.
Salary Range Information:
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range:
$77350 - $(phone number removed) / year
Time Off Program:
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible:
Yes
Additional Information:
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
and
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window:
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Date First Posted (TTF):
10/9/2024
Latest Post Date: Careers - US:
10/9/2024
LinkedIn Remote Hashtag
#LI-Remote
Do you love driving business outcomes through marketing solutions?
If so, join Principal as a Performance Marketing Strategist. This position offers an outstanding opportunity to build a new capability in a company with a proven track record of success. At Principal Financial Group, you will be part of an ambitious team dedicated to delivering world-class financial tools and services. You will partner across the enterprise to identify, develop, and implement marketing activities that achieve business objectives.
Responsibilities
Develop Marketing Campaigns: Build performance marketing campaigns that deliver compelling engagement and calls to action to current and potential customers.
Brand through Demand: Support the growth and connectivity of Brand to Demand initiatives, including Account Based Marketing campaign execution and support.
Paid Media Strategy: Orchestrate and execute paid media campaigns through in-house channels or through performance marketing agency partners.
Data & Technology: Partner with enterprise technology architects on the technical implementation of data collection and platform integration across appropriate marketing executions and websites.
Data & Insights. Enable cross-channel measurement and analysis for performance marketing campaigns, working with strategists to share valuable insights across campaigns.
Optimization Recommendations: Lead the ongoing cross-channel results and optimization recommendations in partnership with the Advertising, UX, Research, and other relevant teams.
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Who You Are:
Educational Background: Bachelor's degree or equivalent
Experience: 6+ years of related work experience
Marketing Knowledge: Strong working knowledge of direct, content, digital, paid, and general marketing methods
Audience Knowledge: Proven ability to segment and prioritize B2B audiences for marketing activations
Technical Skills: Experience using Salesforce Marketing Cloud, Salesforce Data Cloud, and account-based marketing tools
Analytical Skills: Demonstrated analytical skills, along with problem-solving and big-picture/conceptual skills
Business Insight: Demonstrated understanding of technical, financial services product, and business processes
Ability to Complete Tasks: Must be able to effectively complete tasks in a matrix environment
Collaboration: Able to build and maintain relationships, facilitate consensus, and communication to gain agreement without formal authority
Change Management: Demonstrated ability to embrace and understand the change process and effectively guide others through change
Travel: Limited travel may be required.
Salary Range Information:
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range:
$77350 - $(phone number removed) / year
Time Off Program:
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible:
Yes
Additional Information:
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
and
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window:
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Date First Posted (TTF):
10/9/2024
Latest Post Date: Careers - US:
10/9/2024
LinkedIn Remote Hashtag
#LI-Remote
Reference: 203994201
https://jobs.careeraddict.com/post/96082334
Performance Marketing Strategist
Posted on Oct 10, 2024 by Principal Financial Group
Des Moines, IA
Marketing
Immediate Start
Annual Salary
Full-Time
What You'll Do:
Do you love driving business outcomes through marketing solutions?
If so, join Principal as a Performance Marketing Strategist. This position offers an outstanding opportunity to build a new capability in a company with a proven track record of success. At Principal Financial Group, you will be part of an ambitious team dedicated to delivering world-class financial tools and services. You will partner across the enterprise to identify, develop, and implement marketing activities that achieve business objectives.
Responsibilities
Develop Marketing Campaigns: Build performance marketing campaigns that deliver compelling engagement and calls to action to current and potential customers.
Brand through Demand: Support the growth and connectivity of Brand to Demand initiatives, including Account Based Marketing campaign execution and support.
Paid Media Strategy: Orchestrate and execute paid media campaigns through in-house channels or through performance marketing agency partners.
Data & Technology: Partner with enterprise technology architects on the technical implementation of data collection and platform integration across appropriate marketing executions and websites.
Data & Insights. Enable cross-channel measurement and analysis for performance marketing campaigns, working with strategists to share valuable insights across campaigns.
Optimization Recommendations: Lead the ongoing cross-channel results and optimization recommendations in partnership with the Advertising, UX, Research, and other relevant teams.
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Who You Are:
Educational Background: Bachelor's degree or equivalent
Experience: 6+ years of related work experience
Marketing Knowledge: Strong working knowledge of direct, content, digital, paid, and general marketing methods
Audience Knowledge: Proven ability to segment and prioritize B2B audiences for marketing activations
Technical Skills: Experience using Salesforce Marketing Cloud, Salesforce Data Cloud, and account-based marketing tools
Analytical Skills: Demonstrated analytical skills, along with problem-solving and big-picture/conceptual skills
Business Insight: Demonstrated understanding of technical, financial services product, and business processes
Ability to Complete Tasks: Must be able to effectively complete tasks in a matrix environment
Collaboration: Able to build and maintain relationships, facilitate consensus, and communication to gain agreement without formal authority
Change Management: Demonstrated ability to embrace and understand the change process and effectively guide others through change
Travel: Limited travel may be required.
Salary Range Information:
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range:
$77350 - $(phone number removed) / year
Time Off Program:
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible:
Yes
Additional Information:
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
and
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window:
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Date First Posted (TTF):
10/9/2024
Latest Post Date: Careers - US:
10/9/2024
LinkedIn Remote Hashtag
#LI-Remote
Do you love driving business outcomes through marketing solutions?
If so, join Principal as a Performance Marketing Strategist. This position offers an outstanding opportunity to build a new capability in a company with a proven track record of success. At Principal Financial Group, you will be part of an ambitious team dedicated to delivering world-class financial tools and services. You will partner across the enterprise to identify, develop, and implement marketing activities that achieve business objectives.
Responsibilities
Develop Marketing Campaigns: Build performance marketing campaigns that deliver compelling engagement and calls to action to current and potential customers.
Brand through Demand: Support the growth and connectivity of Brand to Demand initiatives, including Account Based Marketing campaign execution and support.
Paid Media Strategy: Orchestrate and execute paid media campaigns through in-house channels or through performance marketing agency partners.
Data & Technology: Partner with enterprise technology architects on the technical implementation of data collection and platform integration across appropriate marketing executions and websites.
Data & Insights. Enable cross-channel measurement and analysis for performance marketing campaigns, working with strategists to share valuable insights across campaigns.
Optimization Recommendations: Lead the ongoing cross-channel results and optimization recommendations in partnership with the Advertising, UX, Research, and other relevant teams.
Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!
Who You Are:
Educational Background: Bachelor's degree or equivalent
Experience: 6+ years of related work experience
Marketing Knowledge: Strong working knowledge of direct, content, digital, paid, and general marketing methods
Audience Knowledge: Proven ability to segment and prioritize B2B audiences for marketing activations
Technical Skills: Experience using Salesforce Marketing Cloud, Salesforce Data Cloud, and account-based marketing tools
Analytical Skills: Demonstrated analytical skills, along with problem-solving and big-picture/conceptual skills
Business Insight: Demonstrated understanding of technical, financial services product, and business processes
Ability to Complete Tasks: Must be able to effectively complete tasks in a matrix environment
Collaboration: Able to build and maintain relationships, facilitate consensus, and communication to gain agreement without formal authority
Change Management: Demonstrated ability to embrace and understand the change process and effectively guide others through change
Travel: Limited travel may be required.
Salary Range Information:
Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Salary Range:
$77350 - $(phone number removed) / year
Time Off Program:
Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided.
Pension Eligible:
Yes
Additional Information:
Work Authorization/Sponsorship
At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.
and
Investment Code of Ethics
For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.
Experience Principal
At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our to learn more about our purpose, values and benefits.
Principal is an Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Posting Window:
We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline.
Date First Posted (TTF):
10/9/2024
Latest Post Date: Careers - US:
10/9/2024
LinkedIn Remote Hashtag
#LI-Remote
Reference: 203994201
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