Digital Marketing Content Strategist
Posted on Oct 4, 2024 by UW Credit Union
Milwaukee, WI
Marketing
Immediate Start
Annual Salary
Full-Time
Overview:
Are you a skilled content strategist looking to join a top workplace? If so, UW Credit Union is hiring for a Digital Marketing Content Strategist to join its Marketing team! The Digital Marketing Content Strategist designs and supports the digital banking journey and experience, ensuring members and consumers can easily find information to meet their goals. In this role, you will strategically plan out content, collaborate in building digital experience journeys, and orchestrate plans across various channels. You will design content to support tailored assistance; write, create, and edit content in collaboration with cross-functional teams; and continuously adapt and learn based on Voice of Member (VOM) and User Experience (UX) data to measure and monitor communication performance.
Your ability to bring consumer facing content to life is where you shine! You are adaptable and consistently forecasting opportunities to better position digital content to increase conversion rates. You are a natural at ensuring cohesion of your content and applying big picture lens to all of your work.
Does this sound like the job for you? Learn more below and apply today!
Responsibilities:
Use content strategy frameworks to drive engagement and conversion with a focus on user experience, journey orchestration, and funnel management
Orchestrate member and consumer journeys to plan where and how content should be delivered to reach the target audience at the right time and optimize messages across devices with a mobile-first mindset
Utilize website content management system (CMS) to implement content marketing strategies
Define development and distribution of content across digital channels by providing data-driven optimization, insights, and best practices to enhance the consumer experience
Design and collaborate to create new and innovative ways to convey content that engages all target audiences, utilizing personas and journey mapping
Identify strategic content gaps and develop recommendations to support tailored help and consumer goals to drive conversions
Tell a connected story through a variety of content types designed through an understanding of the user persona and optimal journey experience
Serve as a voice for digital financial expertise to deliver key financial content supporting consumer needs
Use web analytics and testing tools to measure performance against both benchmark KPIs and industry standards, while providing data-driven recommendations/optimizations
Collaborate closely with closely with cross functional teams to ensure cohesion in marketing messaging with product messaging
Partner and collaborate with marketing colleagues to optimize content across and within channels
Work with product marketing and research teams on developing digital personas and user stories to support content strategy framework and asset development
Participate in and contribute to UW Credit Union’s Marketing Way process of planning, executing, and evaluating integrated campaigns
Qualifications:
What You’ll Need to Succeed:
These skills and experiences are essential to your success:
Bachelor’s degree in digital marketing, business marketing, Communications or related field required
6-7 years’ experience in journey orchestration, content strategy, content creation and curation, in a Marketing role
2-3 years’ experience in financial services – preferably with in banking, credit union or insurance industries
Expertise in writing engaging content and moving it from concept to implementation with minimal editorial oversight
Proficiency using and applying data driven learnings from Google Analytics or other website analysis tools
Agile, communicative, and fun!
Why Work for UW Credit Union?
Join one of Wisconsin’s premier financial institutions, a 2023 Top Workplaces USA and multi-year recipient of Madison Magazine’s Best Places to Work, Wisconsin State Journal’s Top Workplaces, and Milwaukee Journal Sentinel’s Top Workplaces to receive:
21.5+ days of annual paid time off
2 weeks paid caregiver leave
2.5 weeks paid new child parental leave
2 days paid volunteer time
11 paid holidays (includes your birthday!)
401k company match of up to 5%, plus approximately 4% discretionary match
Variable bonus reward
Competitive Medical, Dental and Vision plans, including domestic partner eligibility
Free bus pass and bublr membership
Employee Assistance Program
Hybrid work environment
Salary: $77,300- $96,200
And more!
UW Credit Union is proud to be an Equal Opportunity and Affirmative Action Employer of Minorities, Protected Veterans, Women, and individuals with Disabilities. We strive to cultivate an inclusive workplace that is home to a diverse workforce where employees at all levels model knowledge of, belief in and a commitment to cultural competence.
Are you a skilled content strategist looking to join a top workplace? If so, UW Credit Union is hiring for a Digital Marketing Content Strategist to join its Marketing team! The Digital Marketing Content Strategist designs and supports the digital banking journey and experience, ensuring members and consumers can easily find information to meet their goals. In this role, you will strategically plan out content, collaborate in building digital experience journeys, and orchestrate plans across various channels. You will design content to support tailored assistance; write, create, and edit content in collaboration with cross-functional teams; and continuously adapt and learn based on Voice of Member (VOM) and User Experience (UX) data to measure and monitor communication performance.
Your ability to bring consumer facing content to life is where you shine! You are adaptable and consistently forecasting opportunities to better position digital content to increase conversion rates. You are a natural at ensuring cohesion of your content and applying big picture lens to all of your work.
Does this sound like the job for you? Learn more below and apply today!
Responsibilities:
Use content strategy frameworks to drive engagement and conversion with a focus on user experience, journey orchestration, and funnel management
Orchestrate member and consumer journeys to plan where and how content should be delivered to reach the target audience at the right time and optimize messages across devices with a mobile-first mindset
Utilize website content management system (CMS) to implement content marketing strategies
Define development and distribution of content across digital channels by providing data-driven optimization, insights, and best practices to enhance the consumer experience
Design and collaborate to create new and innovative ways to convey content that engages all target audiences, utilizing personas and journey mapping
Identify strategic content gaps and develop recommendations to support tailored help and consumer goals to drive conversions
Tell a connected story through a variety of content types designed through an understanding of the user persona and optimal journey experience
Serve as a voice for digital financial expertise to deliver key financial content supporting consumer needs
Use web analytics and testing tools to measure performance against both benchmark KPIs and industry standards, while providing data-driven recommendations/optimizations
Collaborate closely with closely with cross functional teams to ensure cohesion in marketing messaging with product messaging
Partner and collaborate with marketing colleagues to optimize content across and within channels
Work with product marketing and research teams on developing digital personas and user stories to support content strategy framework and asset development
Participate in and contribute to UW Credit Union’s Marketing Way process of planning, executing, and evaluating integrated campaigns
Qualifications:
What You’ll Need to Succeed:
These skills and experiences are essential to your success:
Bachelor’s degree in digital marketing, business marketing, Communications or related field required
6-7 years’ experience in journey orchestration, content strategy, content creation and curation, in a Marketing role
2-3 years’ experience in financial services – preferably with in banking, credit union or insurance industries
Expertise in writing engaging content and moving it from concept to implementation with minimal editorial oversight
Proficiency using and applying data driven learnings from Google Analytics or other website analysis tools
Agile, communicative, and fun!
Why Work for UW Credit Union?
Join one of Wisconsin’s premier financial institutions, a 2023 Top Workplaces USA and multi-year recipient of Madison Magazine’s Best Places to Work, Wisconsin State Journal’s Top Workplaces, and Milwaukee Journal Sentinel’s Top Workplaces to receive:
21.5+ days of annual paid time off
2 weeks paid caregiver leave
2.5 weeks paid new child parental leave
2 days paid volunteer time
11 paid holidays (includes your birthday!)
401k company match of up to 5%, plus approximately 4% discretionary match
Variable bonus reward
Competitive Medical, Dental and Vision plans, including domestic partner eligibility
Free bus pass and bublr membership
Employee Assistance Program
Hybrid work environment
Salary: $77,300- $96,200
And more!
UW Credit Union is proud to be an Equal Opportunity and Affirmative Action Employer of Minorities, Protected Veterans, Women, and individuals with Disabilities. We strive to cultivate an inclusive workplace that is home to a diverse workforce where employees at all levels model knowledge of, belief in and a commitment to cultural competence.
Reference: 203272682
https://jobs.careeraddict.com/post/95806650
Digital Marketing Content Strategist
Posted on Oct 4, 2024 by UW Credit Union
Milwaukee, WI
Marketing
Immediate Start
Annual Salary
Full-Time
Overview:
Are you a skilled content strategist looking to join a top workplace? If so, UW Credit Union is hiring for a Digital Marketing Content Strategist to join its Marketing team! The Digital Marketing Content Strategist designs and supports the digital banking journey and experience, ensuring members and consumers can easily find information to meet their goals. In this role, you will strategically plan out content, collaborate in building digital experience journeys, and orchestrate plans across various channels. You will design content to support tailored assistance; write, create, and edit content in collaboration with cross-functional teams; and continuously adapt and learn based on Voice of Member (VOM) and User Experience (UX) data to measure and monitor communication performance.
Your ability to bring consumer facing content to life is where you shine! You are adaptable and consistently forecasting opportunities to better position digital content to increase conversion rates. You are a natural at ensuring cohesion of your content and applying big picture lens to all of your work.
Does this sound like the job for you? Learn more below and apply today!
Responsibilities:
Use content strategy frameworks to drive engagement and conversion with a focus on user experience, journey orchestration, and funnel management
Orchestrate member and consumer journeys to plan where and how content should be delivered to reach the target audience at the right time and optimize messages across devices with a mobile-first mindset
Utilize website content management system (CMS) to implement content marketing strategies
Define development and distribution of content across digital channels by providing data-driven optimization, insights, and best practices to enhance the consumer experience
Design and collaborate to create new and innovative ways to convey content that engages all target audiences, utilizing personas and journey mapping
Identify strategic content gaps and develop recommendations to support tailored help and consumer goals to drive conversions
Tell a connected story through a variety of content types designed through an understanding of the user persona and optimal journey experience
Serve as a voice for digital financial expertise to deliver key financial content supporting consumer needs
Use web analytics and testing tools to measure performance against both benchmark KPIs and industry standards, while providing data-driven recommendations/optimizations
Collaborate closely with closely with cross functional teams to ensure cohesion in marketing messaging with product messaging
Partner and collaborate with marketing colleagues to optimize content across and within channels
Work with product marketing and research teams on developing digital personas and user stories to support content strategy framework and asset development
Participate in and contribute to UW Credit Union’s Marketing Way process of planning, executing, and evaluating integrated campaigns
Qualifications:
What You’ll Need to Succeed:
These skills and experiences are essential to your success:
Bachelor’s degree in digital marketing, business marketing, Communications or related field required
6-7 years’ experience in journey orchestration, content strategy, content creation and curation, in a Marketing role
2-3 years’ experience in financial services – preferably with in banking, credit union or insurance industries
Expertise in writing engaging content and moving it from concept to implementation with minimal editorial oversight
Proficiency using and applying data driven learnings from Google Analytics or other website analysis tools
Agile, communicative, and fun!
Why Work for UW Credit Union?
Join one of Wisconsin’s premier financial institutions, a 2023 Top Workplaces USA and multi-year recipient of Madison Magazine’s Best Places to Work, Wisconsin State Journal’s Top Workplaces, and Milwaukee Journal Sentinel’s Top Workplaces to receive:
21.5+ days of annual paid time off
2 weeks paid caregiver leave
2.5 weeks paid new child parental leave
2 days paid volunteer time
11 paid holidays (includes your birthday!)
401k company match of up to 5%, plus approximately 4% discretionary match
Variable bonus reward
Competitive Medical, Dental and Vision plans, including domestic partner eligibility
Free bus pass and bublr membership
Employee Assistance Program
Hybrid work environment
Salary: $77,300- $96,200
And more!
UW Credit Union is proud to be an Equal Opportunity and Affirmative Action Employer of Minorities, Protected Veterans, Women, and individuals with Disabilities. We strive to cultivate an inclusive workplace that is home to a diverse workforce where employees at all levels model knowledge of, belief in and a commitment to cultural competence.
Are you a skilled content strategist looking to join a top workplace? If so, UW Credit Union is hiring for a Digital Marketing Content Strategist to join its Marketing team! The Digital Marketing Content Strategist designs and supports the digital banking journey and experience, ensuring members and consumers can easily find information to meet their goals. In this role, you will strategically plan out content, collaborate in building digital experience journeys, and orchestrate plans across various channels. You will design content to support tailored assistance; write, create, and edit content in collaboration with cross-functional teams; and continuously adapt and learn based on Voice of Member (VOM) and User Experience (UX) data to measure and monitor communication performance.
Your ability to bring consumer facing content to life is where you shine! You are adaptable and consistently forecasting opportunities to better position digital content to increase conversion rates. You are a natural at ensuring cohesion of your content and applying big picture lens to all of your work.
Does this sound like the job for you? Learn more below and apply today!
Responsibilities:
Use content strategy frameworks to drive engagement and conversion with a focus on user experience, journey orchestration, and funnel management
Orchestrate member and consumer journeys to plan where and how content should be delivered to reach the target audience at the right time and optimize messages across devices with a mobile-first mindset
Utilize website content management system (CMS) to implement content marketing strategies
Define development and distribution of content across digital channels by providing data-driven optimization, insights, and best practices to enhance the consumer experience
Design and collaborate to create new and innovative ways to convey content that engages all target audiences, utilizing personas and journey mapping
Identify strategic content gaps and develop recommendations to support tailored help and consumer goals to drive conversions
Tell a connected story through a variety of content types designed through an understanding of the user persona and optimal journey experience
Serve as a voice for digital financial expertise to deliver key financial content supporting consumer needs
Use web analytics and testing tools to measure performance against both benchmark KPIs and industry standards, while providing data-driven recommendations/optimizations
Collaborate closely with closely with cross functional teams to ensure cohesion in marketing messaging with product messaging
Partner and collaborate with marketing colleagues to optimize content across and within channels
Work with product marketing and research teams on developing digital personas and user stories to support content strategy framework and asset development
Participate in and contribute to UW Credit Union’s Marketing Way process of planning, executing, and evaluating integrated campaigns
Qualifications:
What You’ll Need to Succeed:
These skills and experiences are essential to your success:
Bachelor’s degree in digital marketing, business marketing, Communications or related field required
6-7 years’ experience in journey orchestration, content strategy, content creation and curation, in a Marketing role
2-3 years’ experience in financial services – preferably with in banking, credit union or insurance industries
Expertise in writing engaging content and moving it from concept to implementation with minimal editorial oversight
Proficiency using and applying data driven learnings from Google Analytics or other website analysis tools
Agile, communicative, and fun!
Why Work for UW Credit Union?
Join one of Wisconsin’s premier financial institutions, a 2023 Top Workplaces USA and multi-year recipient of Madison Magazine’s Best Places to Work, Wisconsin State Journal’s Top Workplaces, and Milwaukee Journal Sentinel’s Top Workplaces to receive:
21.5+ days of annual paid time off
2 weeks paid caregiver leave
2.5 weeks paid new child parental leave
2 days paid volunteer time
11 paid holidays (includes your birthday!)
401k company match of up to 5%, plus approximately 4% discretionary match
Variable bonus reward
Competitive Medical, Dental and Vision plans, including domestic partner eligibility
Free bus pass and bublr membership
Employee Assistance Program
Hybrid work environment
Salary: $77,300- $96,200
And more!
UW Credit Union is proud to be an Equal Opportunity and Affirmative Action Employer of Minorities, Protected Veterans, Women, and individuals with Disabilities. We strive to cultivate an inclusive workplace that is home to a diverse workforce where employees at all levels model knowledge of, belief in and a commitment to cultural competence.
Reference: 203272682
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