Job Description

The Vice President of Analytics and Technology is a key leadership role responsible for driving the analytics practice evolution, operations, and revenue growth across the agency, specifically focusing on the North American business for a critical global client. Reporting to the SVP, Analytics, the VP of Analytics will manage data sciences, performance marketing analysts, and business intelligence teams and ensure a unified understanding of media investment value in terms of new customers and customer lifetime value. The ideal candidate will be an inclusive, critical thinker with high emotional intelligence, capable of leading diverse teams and delivering results.

Role Objectives:

Account Management

Drive client satisfaction and growth, specifically pertaining to analytics and technology

Support cross-agency collaboration and matrix structure to ensure client success

Collaborate with media investment teams and clients to develop and manage a learning agenda, ensuring clear project prioritization and resource allocation

Client Leadership

Act as a senior leader for assigned clients, building strong relationships and influencing key stakeholders

Maintain a strong understanding of marketplace conditions, leveraging knowledge of the latest trends in analytics and marketing technology (e.g., App Measurement (Kochava), Cookie Deprecation, Customer Data Platforms (mParticle), Google and Adobe marketing technology platforms) to lead client strategies and deliver industry-leading points of view and perspectives

Practice Development

Enhance and implement frameworks to address client strategies, integrating digital media, customer analytics, and performance improvement

Establish and maintain partnerships with leading technology and analytics platforms

Identify process improvements through new service development and improve workflow efficiency.

Team Leadership & Development

Foster a culture of teamwork, collaboration, accountability, and intellectual curiosity

Provide coaching and mentorship to develop critical thinking, quantitative, and technical skills across teams

Oversee hiring, training, and mentoring within the department, supporting diversity and inclusion efforts

Conduct performance reviews and career path planning for direct reports

New Business

Support business development opportunities, serving as a strategic business lead when needed and collaborating with other departments and teams within the organization

Contribute to prospecting through personal and professional networks

Identify and coach key department contributors for successful new business participation, fostering a cross-functional approach