Job Description

The ideal candidate will work closely with our client’s analytics, marketing, content, and consumer research teams. They are solution oriented and has both breadth and depth of coverage across most digital channels. The VP, Data Science & Analytics candidate has excellent communication skills and can lead a talented team of analytic associates in the execution and delivery of our products and services.

Data Strategy

Understands how to approach complex problems by outlining several ways to approach the challenges, is able to structure the approach from a cost / benefit perspective and confidently guide a team through execution

Considered a "thought leader" within the Data team and broader region for strategic insight and ability to apply insights to multiple client situations (core client work, BD, etc.)

Considered an SME in multiple areas and can train other team members in these areas

Independently able to drive internal and external stakeholder alignment to drive strategy and meet specific business objectives

Communication Skills

Effectively able to assess and resolve issues, and identify and react to client and internal needs, opportunities, and issues

Commands client audiences and turns presentations into a constructive dialogue that facilitates discussions on improvements / new approaches with a focus on additional opportunities or BD

Tailors presentations to the audience

Effectively leads work sessions and meetings even with less structured agendas

Helps others take on leadership positions

Oversees others in organizing and preparing a well- written documents

Uses clear, concise writing to connect key insights together and communicate an effective story that illustrates key learnings

Is flexible in showing depth or breadth of expertise depending on the audience

Owns template creation for best-in-class delivery of analytical outputs

Client Engagement

Is a visible presence to senior external clients and is a trusted advisor to mid- level client management

Can frame the key issues facing the client and develops recommended approaches

Actively reaches out to develop new business partnerships

Able to lead the development of large client strategic agenda

Tracks and demonstrates value generated by the data team

Focuses on increasing share and profitability of a client’s business

Proactively engages senior client team to inform them of industry and client- specific strategic issues

Is sought out by all clients as expert on industry and client- specific strategic issues

Understands key levers that can be used to improve client business

Tools & Techniques

Recommends and understands various applicable data tools, martech / adtech platforms, and cloud solutions to address and identify both internal and external strategic needs

Understands needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly

Identifies and evaluates potential vendors and socializes vendors within our capability

Analytics

Planning and ImplementationUnderstands the potential investments needed or organizational relationships that need to be prioritized to deliver against a data maturity model

Able to get necessary buy-in from stakeholders to effectively measure cross-channel performance

Able to lead requirement gathering workshops with clients and other disciplines

Insight GenerationAble to provide holistic recommendations to clients based on experience to ensure that maturity recommendations are comprehensive and future-focused

Show the ability to develop models proving business value of analytical findings

Maintains high analytical expectations across the team