Job Description:

Southern Orthodontic Partners is a fast paced, entrepreneurial organization offering a premier network of orthodontic care. We provide business management expertise to our partner practices, enabling orthodontic professionals to focus on delivering the best possible care to their patients. Our partner practices benefit from our centralized support system, operational best practices, recruiting network, and marketing expertise. Our mission is to positively impact the orthodontic profession through a partnership of clinical and service excellence with the country’s leading doctors.

Role: SEO Manager

Job Type: Exempt/Salaried

Reports To: Sr. Director of Growth Marketing

Location: Nashville, TN (Onsite)

Description: 

We are creating a best-in-class organization and seeking a key marketing team member to join our quickly growing company. We are looking for a talented and motivated SEO Manager to execute our onsite, offsite, and technical SEO offerings. The SEO Manager will be responsible for day-to-day management of our portfolio of orthodontic practices SEO campaigns—from auditing & onboarding to monthly content & technical execution—with modest supervision.

The SEO Manager will report directly to the Sr. Director of Growth Marketing who will assist with strategy and planning, as well as the resourcing of necessary tools/technology, but the SEO Manager should own quality and execution of all account work.

The successful candidate must possess excellent problem-solving capabilities, with the ability to self-motivate and effectively time-manage. The core functions of this role include conducting keyword research, performing technical audits, responsibility for backend site (WordPress) optimizations, researching, planning and implementing content recommendations for organic success, and tracking/reporting upon organic KPIs.

The SEO Manager will collaborate closely with the digital growth team and make strategic recommendations that suit our needs as well as implement best practices on websites. The ideal candidate should have strong communication skills and be able to participate as a subject matter expert in both internal and client conversations—he/she should also have a personal commitment to great results and should strive to improve our clients’ organic search results in an ongoing capacity.

This role is an exciting opportunity to improve our partners online presence, work in the fast-paced environment of healthcare consolidation, and gain experience in a performance driven, private equity backed company.

We are looking for people who are:

Flexible

Committed

Improvement focused

Team focused

Fun

Curious

Relationship focused

Listeners who relate with people

Self-Starters

Eager to learn new skills

Key Responsibilties: 

Conduct website performance audits for both technical and content improvements; prepare and communicate audits to stakeholders in detailed reports

Perform initial and ongoing keyword research and tracking for all sites

Ensure websites are optimized and for appropriate keywords to continually gain search engine traffic

Plan and execute monthly SEO roadmaps detailing technical optimizations, content improvements, and offsite link building efforts

Troubleshoot web issues and issues related to SEO performance on sites

Continually strategize ways to improve and track site performance, sharing findings with the broader team

Ideate and execute controlled testing & innovation within organic search performance, ensuring structure exists around data measurement and presentation

Compile and present monthly SEO performance reports for every site

Consult with independent website developers to improve site function when necessary

Participate in monthly marketing team meetings and stay abreast of industry standards, news, and best practices in the SEO space

Manage all partners online listings through 3rd party platform

Work closely with website vendor for updates, projects, optimizations, etc.

*Please note: this job description is not designed to cover a comprehensive list of duties or responsibilities that are required for this position. Duties and responsibilities may change with or without notice.

Keys to Success: 

Strong work ethic and willing to dig in 

Demonstrated ability to work independently with initiative and in a collaborative, team-oriented environment

Can-do attitude about finding solutions  

Highly detail-oriented and able to synthesize and effectively communicate findings  

Excellent communication skills 

Required Qualifications: 

A qualified candidate should be an accomplished marketing and customer engagement professional with the following minimum competencies: 

At least 5 years proven work experience delivering SEO campaigns that drive improved organic performance

Ability to direct a team of skilled content & SEO partners (through 3rd party tools such as Upwork & WriterAccess) 

Ability to effectively communicate complex SEO topics 

Self-starter with the ability to work autonomously when needed 

Experience with on-site technical SEO, local listings/reputation sites, SEO tools, content strategy development, and link building techniques. 

Robust experience with WordPress websites to make changes, SEO optimizations, and conduct troubleshooting 

Comfortable meeting with stakeholders & presenting a cohesive strategy 

Strong attention to detail 

Possess an analytical mindset, with experience tying SEO initiatives directly to results 

Good understanding of website architecture and aesthetics 

Knowledge of HTML5 

Strong ability to switch between client projects quickly 

Experience with Google Data Studio reporting a plus 

Physical Requirements: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Sitting, standing, bending, reaching, walking

Hand-eye coordination and manual dexterity sufficient to maneuver in an office environment (keyboard, phone, copier, and other office equipment  

Mobility required to maneuver travel requirements

Southern Orthodontic Partners is an Equal Opportunity Employer (EEO).