Job Description

Overview: 

The Data and Platform Solutions group is a specialized team within the agency acting as digital data and ad technology experts. Audience data can help inform media decisions and this position supports this process with the media team. This will include collaboration with internal groups who own DSP/Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.  

The Analyst, Data & Platform Solutions will specifically be responsible for activating audience data and managing the technology platforms that drive better marketing decisions. This highly motivated, detail-oriented individual manages processes around targeting data, generates reports to understand key insights, and overall executes on the client’s investments in data and the DMP.  

Role Objectives: 

Manage day-to-day DMP operations 

Execute on audience data to impact media strategies for client account(s)  

Manage the process of defining audiences to be targeted, sharing data with partners, and tracking and compiling performance reports regarding audience groups 

Integrate with the media planning team to make the DMP a central tool for smarter planning 

Act as internal resource to demonstrate agency knowledge of data strategies 

Support and/or manage writing of media deliverables (timelines, POVs, RFPs, presentations, etc.) 

Maintain knowledge of current DMP/Programmatic media trends