Job Description

About Zenith’s Cultural Convergence Practice

Zenith’s Cultural Convergence practice consists of subject matter experts in the areas of Inclusive Marketing, Multicultural Marketing, and DEI Marketing. The Cultural Convergence practice reflects the various needs that clients have when it comes to reaching diverse consumers and creating inclusive media & marketing initiatives that drive business. Our goal is to lead with human insights that fuel results, inspire creative partnerships & platforms that are representative of the intersectional diversity of our world & consumer, while also positively impacting communities.

Role Overview:

We are currently looking for a Planner, Multicultural Strategy to support the day-to-day media planning and strategy functions for a major financial services client. This person will assist a team in the development, execution, and stewardship of media plans for client’s business and report directly to the Supervisor, Multicultural Strategy.

Role Objectives:

Responsible for contributing to the development of and executing strategy for the functional area

Develop media strategy and recommendations under Supervisor guidance

Present media plans and provide plan maintenance including objectives/strategies and updates

Maintain stewardship of reports including competitive analysis using Strategy software to assess media schedules of competitors, interpret data and draw conclusions

Prepare flowcharts and budgets for media plan development and maintenance

Prepare and issue buying specs and guidelines to buyers including delivery goals and budgets for use in negotiations

Review and verify media buys to ensure proper execution

Meet with vendor community to analyze value and applicability of paid media opportunities for client recommendations