Job Description

The Opportunity: 

The Associate Marketing Manager will provide marketing, business operations, and customer management activities for the brand and product line to achieve financial growth, hit profit targets, and deliver against KPIs. The Associate Marketing Manager will support the Marketing Manager who is responsible for managing our Disney Dolls portfolio.

What Your Impact Will Be: 

Manage part of the portfolio day-to-day marketing activities, including local insights collection and synthesis of performance or brand/products

Leverage data to derive insights and provide recommendations to strengthen brand recognition and POS

Manage commercialization of the brands including channel segmentation programs, first to market and retailer selection

Deliver item-level forecasting, tracking, and performance roll-ups to impact marketing strategy

Drive short-term promotional plan and execution by brand and across customers

Develop your brand by activating key marketing programs in the US market

Drive marketing execution by working with a cross-functional team inclusive of Sales, Global Brand Marketing, Customer Marketing, etc. 

Work with external licensor (Disney); provide quarterly forecasts, collaborate on US marketing programs

Develop an expertise in the category to help drive decisions that lead to business growth