Job Description

The Opportunity: 

The Associate Marketing Manager, Digital Gaming will be responsible for supporting the Sr. Marketing Manager on brand and product marketing strategy and tactics on assigned licensed titles across Mattel’s global brands by partnering with licensees to help deliver world-class campaigns.  You will play a key role in contributing to both the strategic and executional elements of marketing plans including working with internal partners to secure support through Mattel’s marketing channels, and working closely with the production team to ensure product development and marketing programs are aligned.

This role is a great fit for anyone who has experience in video games marketing and ideally has worked with well-known brands either in a brand management or licensing role. Ability to manage multiple projects is a must. This role needs to be able to forge internal and external relationships in order to deliver best-in-class marketing programs. 

What Your Impact Will Be: 

Ensure digital games reflect the best of  Mattel’s brands and meet performance targets by reviewing marketing materials, providing guidance or feedback, and leading the review process for go-to-market plans, creative assets and marketing activations with licensees.

Partner closely with key cross-functional teams (Production, PR, Brand, Franchise, and Legal) to ensure alignment on plans and manage feedback on marketing materials and activities. 

Leverage Mattel marketing channels to maximize support and visibility of digital gaming initiatives  

Ensure innovative, high-quality and performance driven marketing campaigns that align with Mattel’s franchise priorities and initiatives

Maintain knowledge of industry trends, competitive market, and business opportunities

Ensure continuous improvement by analyzing performance of campaigns with licensees to identify areas of optimization

Present marketing updates to broader Digital Games, Product. Retail, and Franchise Teams