We are seeking a Marketing Specialist to join our team! You will be responsible for gathering and analyzing key market information, as well as identifying areas of improvement to increase company revenue and brand.

Responsibilities:

Developing and implementing short and long-term marketing strategies and advertising campaigns in order to create and increase brand awareness

Conduct market research to determine potential new media sources

Perform analysis of market strengths, weaknesses, opportunities and threats

Development and implement innovative marketing campaigns

Driving brand exposure through Television, radio, and Print advertising campaigns

Compile and present data for other departments

Problem solve and make professional judgments

Qualifications and Skills

Advertising, marketing and/or sales experience a plus, but not a requirement

College Degree; with a major in Marketing, Communications (preferred, not required)

Ability to follow directions and take initiative when required

Excellent communication and organizational skills

Adaptability/Flexibility, with the ability to react quickly to changing requirements from internal and external conditions while maintaining good communication with all parties involved.

Critical Thinking: Use of logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Requirements

Bachelor’s degree in Marketing, Business or related field

3+ years executing results-driven paid marketing programs

Self-Knowledge and experience in media planning, buying and tracking

Strong project management skills to meet deadlines and juggle an evolving set of priorities

Data-driven thinker with fluency in performance marketing measurement metrics and analytics.

Strong analytical and communication skills with the ability to articulate performance metrics, challenges and opportunities

Proficient in Google Analytics

Advanced knowledge of Excel (i.e. Vlook-up, pivot tables)

Strong interpersonal skills and ability to collaborate with cross-function teams