Job Description

The Opportunity: 

Plan, manage and execute Mattel’s Toy Stores retail marketing and promotional strategy to create demand, enhance customer experience and drive sales. Responsible for designing and implementing marketing and promotional plans to attract and retain customers.

What Your Impact Will Be: 

Retail Marketing: (70%)

Craft a comprehensive marketing plan to promote our products or services.

Design and implement promotional campaigns such as discounts, unique offers, and events to attract and retain customers.

Ensure all marketing activities are aligned with the brand’s image and values.

Work with other departments, vendors, and external partners to execute marketing campaigns successfully.

Engage customers through various marketing channels to build brand loyalty and improve the overall customer experience.

Leverage online platforms to reach wider audiences and promote products effectively.

Organize events and in-store promotions to drive foot traffic and sales.

Partner with Mattel’s Children’s foundation and drive charitable events and sales.

Manage customer data and develop strategies to capitalize on targeted marketing and customer retention.

Financial Analysis: (30%)

Manage the marketing and promotional budget to ensure cost-effectiveness and maximum ROI.

Monitor the effectiveness of marketing campaigns through metrics and analytics to optimize future initiatives.

Compile weekly, monthly, and annual sales and profit reports, sales by promotional activity and spending.

Personal Attributes Required

Strategic

Creative

Collaborative

Analytical

Strong Communication Skills