Job Description

DRUCKER + FALK 

The Marketing Coordinator will assist the Director of Marketing + Property Development with the coordination and execution of marketing efforts for Drucker + Falk properties, emphasizing multifamily and corporate strategic initiatives. Responsibilities include executing monthly marketing reporting packages, on-site marketing training, managing marketing projects, creating and implementing marketing strategies, and representing the company in industry events and associations. Frequent travel is required approximately 30%—50% of the time.

Essential Duties and Responsibilities include the following.

Understand the current multifamily market(s) within Drucker + Falk’s portfolio.

Coordinate social media initiatives for DF properties, including monitoring reputation management and providing training on DF Best Practices.

Demonstrate confidence in DF best practices and DF Marketing Playbook, CRM software capabilities, marketing technology tools, data metrics, and DF and industry benchmarking.

Communicate internally and externally as a “Subject Matter Expert” on DF and Multifamily Marketing best practices.

Monitor the effectiveness of advertising sources and marketing initiatives per community marketing strategies.

Compile monthly marketing summary reports.

Maintain marketing and vendor relationships and recommend changes based on budget, property goals, and advertising metrics.

Execute annual strategic marketing plans and short-term marketing action plans.

Collaborate with DF IT Department, DF Webmaster, and DF Marketing Department to ensure all property websites meet Drucker + Falk minimum web presence standards.

Oversee the creation of marketing content for all digital advertising channels.

Coordinate all aspects of print marketing collateral, signage/banners, and swag with vendor partners on time and within budget.

Shop competitor assets and compile data in the form of an Indicated Rent Study or Property Analysis.