Job Description

As a valued colleague on our Digital Marketing and Technology team, you will provide expertise and leadership to the team in designing and implementing a marketing data strategy, overseeing the development and effective utilization of a marketing data lake, and leading a team of data specialists. In addition, you will be well versed in data privacy, remain up to date on the changing privacy landscape, and ensure that Fannie Mae is diligent about data privacy for its marketing data strategy.  

We have one opening for this position and it can be worked on a Hybrid basis from our Washington, DC, Reston, VA or Plano, TX office.

THE IMPACT YOU WILL MAKE

The Marketing Data Strategy Senior Manager role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

Develop and evolve a strategy for the collection, management, and optimization of marketing data.

Lead a team in the identification and analysis of marketing data and strive to do what's right for the marketing organization.

Guide the team in aligning marketing data strategy with the evolving data privacy landscape.

Facilitate strong partnerships between the enterprise data teams, the technology development teams, and the marketing end-user teams. 

Lead team in the development, implementation, and maintenance of business intelligence (BI) applications and tools.

Guide team in the creation and implementation of automated business processes and mechanisms to provide the data to enable the generation of meaningful reports to help us deliver on Fannie Mae's vision and purpose.

Design and implement standard processes to ensure data hygiene and consistent code/data releases.

Identify, research, and resolve technical problems, including developing requirements for new features and enhancements.