Overview:

Company Description

We are an advertising agency committed to doing the right thing for our clients, employees, and the community. We create work that speaks for itself. With decades of experience in the health and wellness space, we transform the complicated into simple, powerful stories that connect with HCPs and patients alike. Our diverse and multifunctional teams deliver projects on time, within budget, and with innovative and creative solutions that move audiences. As a 2021 winner of “Best Places to Work in PA,” we pride ourselves on our diverse and inclusive environment, strong client work, commitment to career development, and work/life balance. That’s the DiD way.

Job Overview

DiD is looking for a Media Supervisor who is able to run tests to determine which advertising methods are most effective and share analytic and creative feedback to refine advertising content. They align advertisement information with their target audience’s media habits.

Responsibilities:

Responsibilities: 

Responsible for media strategy planning for assigned client teams and departments, with senior oversight as needed 

Drives communication with client and works directly with account teams to stay involved in the day to day of the assigned brand 

Responsible for ensuring project details are accurately relayed to the rest of the team and tasks are clearly defined and delegate to the appropriate team members; responsible for keeping Director and team leadership informed of upcoming deadlines 

In-depth understanding of the process behind generating strategic media plans; drives definition of media strategic framework and strategic imperatives, guides team efforts on media tactic/message recommendations 

Mentors and helps to enhance junior media team members; aids development of Junior Planner and Planner by influencing strategic thinking and how best to ladder up capabilities to brand goals; ensures planner recommendations meet and exceed campaign goals 

Supports media related NBD efforts 

Participates in and supports corporate initiatives 

Identifies ways to enhance the quality/caliber of current strategic media and analytics services 

Serves as a subject matter expert to the company in media 

Qualifications:

Requirements: 

5-7 years minimum experience working in advertising, marketing, or a related field 

Experience in planning, strategy and related communications  

Experience within pharmaceutical and/or healthcare marketing environment  

Experience managing and coordinating multiple strategy projects across various client and internal teams  

Proven experience as a cross-channel media planner 

WHAT DOES IT MEAN FOR US TO BE LUCID? 

  

At Lucid Group, we transform lives. Always. We believe in providing a culture of authenticity where we can all be ourselves, make real connections, and enjoy the work that we do. Together.  

  

We empower our people to embark on a journey of growth and advancement by offering meaningful learning and development opportunities.  

Central to our ethos is our commitment to cultivating an environment that embraces and respects people of all backgrounds and identities, underpinned by a culture of conscious inclusion and support.  

  

The  are not just mere words; they are the culmination of our collective efforts. Co-created by our people for our people, these values serve as our guiding principles, ensuring that every decision we make positively impacts the lives of the clients, patients, healthcare professionals, and colleagues we serve.  

  

Compassionately Human: We think about the human impact of our actions  

Accountable Allies: We are the go-to strategic partners for our clients  

Invent with Intent: We create meaningful solutions to solve real problems  

Courageously Curious: We challenge ourselves to think disruptively​  

  

Equal Opportunity Employer: We are an Equal Opportunity Employer and welcome applications from all backgrounds, regardless of race, color, sex, age, pregnancy, marital status, religion, sexual orientation, gender identity, and/or expression or disability.  

  

We are dedicated to offering an inclusive and accommodating recruitment process. Should you require any accommodations during the interview process, please do not hesitate to reach out.