Product Marketing Manager - Remote
Posted on Sep 7, 2024 by Mae Health, Inc
New York County, NY
Marketing
Immediate Start
Annual Salary
Part-Time
- Remote
Job Description
As the Product Marketing Manager reporting to the Head of Product, you will play a crucial role in driving the go-to-market (GTM) strategies for Mae’s product and program offerings. You will collaborate with Product Management, Marketing, and Growth teams to execute targeted marketing campaigns that enhance growth, adoption, and engagement.
About the role’s responsibilities:
Drive the cross-functional execution of go-to-market campaigns for new product features, including developing and editing content such as emails, user guides, help articles, videos, demos, etc —for product feature releases.
Lead and optimize the strategy and execution of existing and new product marketing experiments to drive our engagement, impact, and revenue targets.
Lead the creation and editing of all product and program-related copy to ensure alignment with strategic goals and brand integrity.
Gather and analyze user feedback to refine positioning and messaging.
Develop and execute product marketing strategies that drive product growth, adoption, and engagement, including compelling end-to-end user experience campaign development across our member and doula provider touch points (web, email, text, platform, etc.)
A successful Product Marketer at Mae:
Takes the initiative to understand our target market, including user personas, key use cases, and customer needs.
Loves speaking with users and has a natural inclination towards active listening and consideration of multiple points of view.
Employs a data-informed approach to marketing, consistently leveraging analytics to drive decisions, and enjoys experimenting with new strategies to enhance user engagement.
Is comfortable with the ambiguity that comes with doing something new and working in a startup environment.
Has entrepreneurial enthusiasm and a collaborative approach to working and learning.
Is passionate about Mae’s mission, committed to using their role to actively support and advance initiatives that promote health equity and address Black maternal health disparities within the healthcare system.
As the Product Marketing Manager reporting to the Head of Product, you will play a crucial role in driving the go-to-market (GTM) strategies for Mae’s product and program offerings. You will collaborate with Product Management, Marketing, and Growth teams to execute targeted marketing campaigns that enhance growth, adoption, and engagement.
About the role’s responsibilities:
Drive the cross-functional execution of go-to-market campaigns for new product features, including developing and editing content such as emails, user guides, help articles, videos, demos, etc —for product feature releases.
Lead and optimize the strategy and execution of existing and new product marketing experiments to drive our engagement, impact, and revenue targets.
Lead the creation and editing of all product and program-related copy to ensure alignment with strategic goals and brand integrity.
Gather and analyze user feedback to refine positioning and messaging.
Develop and execute product marketing strategies that drive product growth, adoption, and engagement, including compelling end-to-end user experience campaign development across our member and doula provider touch points (web, email, text, platform, etc.)
A successful Product Marketer at Mae:
Takes the initiative to understand our target market, including user personas, key use cases, and customer needs.
Loves speaking with users and has a natural inclination towards active listening and consideration of multiple points of view.
Employs a data-informed approach to marketing, consistently leveraging analytics to drive decisions, and enjoys experimenting with new strategies to enhance user engagement.
Is comfortable with the ambiguity that comes with doing something new and working in a startup environment.
Has entrepreneurial enthusiasm and a collaborative approach to working and learning.
Is passionate about Mae’s mission, committed to using their role to actively support and advance initiatives that promote health equity and address Black maternal health disparities within the healthcare system.
Reference: 196659580
https://jobs.careeraddict.com/post/94983276
Product Marketing Manager - Remote
Posted on Sep 7, 2024 by Mae Health, Inc
New York County, NY
Marketing
Immediate Start
Annual Salary
Part-Time
- Remote
Job Description
As the Product Marketing Manager reporting to the Head of Product, you will play a crucial role in driving the go-to-market (GTM) strategies for Mae’s product and program offerings. You will collaborate with Product Management, Marketing, and Growth teams to execute targeted marketing campaigns that enhance growth, adoption, and engagement.
About the role’s responsibilities:
Drive the cross-functional execution of go-to-market campaigns for new product features, including developing and editing content such as emails, user guides, help articles, videos, demos, etc —for product feature releases.
Lead and optimize the strategy and execution of existing and new product marketing experiments to drive our engagement, impact, and revenue targets.
Lead the creation and editing of all product and program-related copy to ensure alignment with strategic goals and brand integrity.
Gather and analyze user feedback to refine positioning and messaging.
Develop and execute product marketing strategies that drive product growth, adoption, and engagement, including compelling end-to-end user experience campaign development across our member and doula provider touch points (web, email, text, platform, etc.)
A successful Product Marketer at Mae:
Takes the initiative to understand our target market, including user personas, key use cases, and customer needs.
Loves speaking with users and has a natural inclination towards active listening and consideration of multiple points of view.
Employs a data-informed approach to marketing, consistently leveraging analytics to drive decisions, and enjoys experimenting with new strategies to enhance user engagement.
Is comfortable with the ambiguity that comes with doing something new and working in a startup environment.
Has entrepreneurial enthusiasm and a collaborative approach to working and learning.
Is passionate about Mae’s mission, committed to using their role to actively support and advance initiatives that promote health equity and address Black maternal health disparities within the healthcare system.
As the Product Marketing Manager reporting to the Head of Product, you will play a crucial role in driving the go-to-market (GTM) strategies for Mae’s product and program offerings. You will collaborate with Product Management, Marketing, and Growth teams to execute targeted marketing campaigns that enhance growth, adoption, and engagement.
About the role’s responsibilities:
Drive the cross-functional execution of go-to-market campaigns for new product features, including developing and editing content such as emails, user guides, help articles, videos, demos, etc —for product feature releases.
Lead and optimize the strategy and execution of existing and new product marketing experiments to drive our engagement, impact, and revenue targets.
Lead the creation and editing of all product and program-related copy to ensure alignment with strategic goals and brand integrity.
Gather and analyze user feedback to refine positioning and messaging.
Develop and execute product marketing strategies that drive product growth, adoption, and engagement, including compelling end-to-end user experience campaign development across our member and doula provider touch points (web, email, text, platform, etc.)
A successful Product Marketer at Mae:
Takes the initiative to understand our target market, including user personas, key use cases, and customer needs.
Loves speaking with users and has a natural inclination towards active listening and consideration of multiple points of view.
Employs a data-informed approach to marketing, consistently leveraging analytics to drive decisions, and enjoys experimenting with new strategies to enhance user engagement.
Is comfortable with the ambiguity that comes with doing something new and working in a startup environment.
Has entrepreneurial enthusiasm and a collaborative approach to working and learning.
Is passionate about Mae’s mission, committed to using their role to actively support and advance initiatives that promote health equity and address Black maternal health disparities within the healthcare system.
Reference: 196659580
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