Senior Marketing Manager

Senior Marketing Manager | Central London | Up to £70,000 plus benefits | Hospitality Sector

Zachary Daniels is partnering with a globally recognised restaurant group to recruit a Senior Marketing Manager for their London team.

This is a high impact role suited to someone from a fast paced, high volume environment such as QSR, casual dining or a multi-site consumer brand. You will take ownership of a key marketing channel across a portfolio of well-known brands, with a focus on driving commercial performance, cultural relevance and customer engagement.

Working closely with teams across Marketing, Digital, Social, CRM and Operations, you will shape strategy and deliver integrated campaigns that connect with today's consumer, particularly younger, digitally engaged audiences.

The Role

Lead the development of a channel strategy aligned to commercial objectives
Ensure the brand remains consistent, competitive and relevant across all touchpoints
Support key initiatives including menu launches, pricing and value positioning
Plan and deliver multi-channel campaigns from concept through to execution
Own the marketing calendar and align activity with wider business priorities
Collaborate with Digital, CRM and Operations teams to ensure campaigns land effectively online and in store
Take ownership of channel performance across owned platforms
Use data and CRM insight to drive segmentation, personalisation and optimisation
Set KPIs, analyse results and continuously improve performance
Lead partnerships, brand activations and local marketing initiatives
Deliver culturally relevant campaigns that drive footfall, frequency and visibility
Manage external agencies and influence stakeholders across the business
Support and develop junior team members
Manage budgets, forecasting and reporting with a strong commercial mindsetWhat We Are Looking For

Proven experience in a senior marketing role within QSR, hospitality, retail, leisure or another multi site consumer environment
Experience within a high volume, fast moving brand would be highly advantageous
Strong track record of delivering commercially impactful marketing campaigns
Experience across CRM, owned channels and performance marketing
Confident stakeholder manager with experience leading agencies and complex projects
Commercially focused, data driven and comfortable making decisions based on insight and performance
Strong understanding of campaigns that resonate with younger, digitally native audiencesAbout You

Strategic thinker who enjoys being hands on and working at pace
Clear and confident communicator with sound judgement
Collaborative and relationship driven
Proactive, resilient and adaptable in a fast-paced environment
Passionate about brand, customer experience and measurable resultsThis is an opportunity to join a globally recognised hospitality brand during a period of growth and expansion.

Apply now to find out more.

Reference: BH35775