Digital Marketing Executive
Posted on Jun 16, 2026 by CV-Library
Longthorpe, Cambridgeshire, United Kingdom
Legal
Immediate Start
Annual Salary
Full-Time
We are seeking a commercially driven, Digital Marketing Executive to develop and scale the firm’s website and core digital lead generation channels.
This is a strategic and hands-on role responsible for driving measurable growth in qualified enquiries through website optimisation, search marketing, and digital performance activity.
You will drive the firm’s digital acquisition strategy, manage external suppliers where required, and be accountable for delivering ROI from digital channels.
Key Responsibilities
Digital Strategy & Ownership
* Execute the digital lead generation strategy aligned with firm-wide growth objectives.
* Take ownership of the website as a revenue-generating asset.
* Identify and prioritise opportunities to increase traffic, conversions, and lead quality.
* Ensure a strong return on investment via digital channels
Website Leadership & Optimisation
* Lead ongoing website development and optimisation initiatives.
* Improve user journeys and conversion pathways across all service lines.
* Oversee UX improvements, landing page creation, and performance enhancements.
* Work with developers and designers to deliver technical and functional improvements.
* Ensure compliance, performance, and security standards are maintained.
SEO & Organic Growth
* A clear focus on implementing a robust SEO strategy.
* Lead technical, on-page, and content optimisation initiatives.
* Identify growth opportunities through keyword and competitor analysis.
* Track rankings, traffic growth, and organic lead performance.
Paid Search & Performance Marketing
* Manage and optimise PPC campaigns (Google Ads and related platforms).
* Drive cost-efficient, high-quality lead acquisition.
* Continuously test, refine, and improve campaign performance.
* Oversee agency partners where applicable.
Conversion Rate Optimisation (CRO)
* Analyse user behaviour and implement improvements to increase conversion rates.
* Conduct A/B testing across landing pages and calls-to-action.
* Optimise enquiry forms and lead capture mechanisms.
Data, Analytics & Reporting
* Own digital performance tracking (GA4, Search Console, CRM integration).
* Provide regular, insight-led reporting on KPIs to senior leadership.
* Use data to inform strategic decisions and future investment
This is a strategic and hands-on role responsible for driving measurable growth in qualified enquiries through website optimisation, search marketing, and digital performance activity.
You will drive the firm’s digital acquisition strategy, manage external suppliers where required, and be accountable for delivering ROI from digital channels.
Key Responsibilities
Digital Strategy & Ownership
* Execute the digital lead generation strategy aligned with firm-wide growth objectives.
* Take ownership of the website as a revenue-generating asset.
* Identify and prioritise opportunities to increase traffic, conversions, and lead quality.
* Ensure a strong return on investment via digital channels
Website Leadership & Optimisation
* Lead ongoing website development and optimisation initiatives.
* Improve user journeys and conversion pathways across all service lines.
* Oversee UX improvements, landing page creation, and performance enhancements.
* Work with developers and designers to deliver technical and functional improvements.
* Ensure compliance, performance, and security standards are maintained.
SEO & Organic Growth
* A clear focus on implementing a robust SEO strategy.
* Lead technical, on-page, and content optimisation initiatives.
* Identify growth opportunities through keyword and competitor analysis.
* Track rankings, traffic growth, and organic lead performance.
Paid Search & Performance Marketing
* Manage and optimise PPC campaigns (Google Ads and related platforms).
* Drive cost-efficient, high-quality lead acquisition.
* Continuously test, refine, and improve campaign performance.
* Oversee agency partners where applicable.
Conversion Rate Optimisation (CRO)
* Analyse user behaviour and implement improvements to increase conversion rates.
* Conduct A/B testing across landing pages and calls-to-action.
* Optimise enquiry forms and lead capture mechanisms.
Data, Analytics & Reporting
* Own digital performance tracking (GA4, Search Console, CRM integration).
* Provide regular, insight-led reporting on KPIs to senior leadership.
* Use data to inform strategic decisions and future investment
Reference: 225254398
https://jobs.careeraddict.com/post/113417773
Digital Marketing Executive
Posted on Jun 16, 2026 by CV-Library
Longthorpe, Cambridgeshire, United Kingdom
Legal
Immediate Start
Annual Salary
Full-Time
We are seeking a commercially driven, Digital Marketing Executive to develop and scale the firm’s website and core digital lead generation channels.
This is a strategic and hands-on role responsible for driving measurable growth in qualified enquiries through website optimisation, search marketing, and digital performance activity.
You will drive the firm’s digital acquisition strategy, manage external suppliers where required, and be accountable for delivering ROI from digital channels.
Key Responsibilities
Digital Strategy & Ownership
* Execute the digital lead generation strategy aligned with firm-wide growth objectives.
* Take ownership of the website as a revenue-generating asset.
* Identify and prioritise opportunities to increase traffic, conversions, and lead quality.
* Ensure a strong return on investment via digital channels
Website Leadership & Optimisation
* Lead ongoing website development and optimisation initiatives.
* Improve user journeys and conversion pathways across all service lines.
* Oversee UX improvements, landing page creation, and performance enhancements.
* Work with developers and designers to deliver technical and functional improvements.
* Ensure compliance, performance, and security standards are maintained.
SEO & Organic Growth
* A clear focus on implementing a robust SEO strategy.
* Lead technical, on-page, and content optimisation initiatives.
* Identify growth opportunities through keyword and competitor analysis.
* Track rankings, traffic growth, and organic lead performance.
Paid Search & Performance Marketing
* Manage and optimise PPC campaigns (Google Ads and related platforms).
* Drive cost-efficient, high-quality lead acquisition.
* Continuously test, refine, and improve campaign performance.
* Oversee agency partners where applicable.
Conversion Rate Optimisation (CRO)
* Analyse user behaviour and implement improvements to increase conversion rates.
* Conduct A/B testing across landing pages and calls-to-action.
* Optimise enquiry forms and lead capture mechanisms.
Data, Analytics & Reporting
* Own digital performance tracking (GA4, Search Console, CRM integration).
* Provide regular, insight-led reporting on KPIs to senior leadership.
* Use data to inform strategic decisions and future investment
This is a strategic and hands-on role responsible for driving measurable growth in qualified enquiries through website optimisation, search marketing, and digital performance activity.
You will drive the firm’s digital acquisition strategy, manage external suppliers where required, and be accountable for delivering ROI from digital channels.
Key Responsibilities
Digital Strategy & Ownership
* Execute the digital lead generation strategy aligned with firm-wide growth objectives.
* Take ownership of the website as a revenue-generating asset.
* Identify and prioritise opportunities to increase traffic, conversions, and lead quality.
* Ensure a strong return on investment via digital channels
Website Leadership & Optimisation
* Lead ongoing website development and optimisation initiatives.
* Improve user journeys and conversion pathways across all service lines.
* Oversee UX improvements, landing page creation, and performance enhancements.
* Work with developers and designers to deliver technical and functional improvements.
* Ensure compliance, performance, and security standards are maintained.
SEO & Organic Growth
* A clear focus on implementing a robust SEO strategy.
* Lead technical, on-page, and content optimisation initiatives.
* Identify growth opportunities through keyword and competitor analysis.
* Track rankings, traffic growth, and organic lead performance.
Paid Search & Performance Marketing
* Manage and optimise PPC campaigns (Google Ads and related platforms).
* Drive cost-efficient, high-quality lead acquisition.
* Continuously test, refine, and improve campaign performance.
* Oversee agency partners where applicable.
Conversion Rate Optimisation (CRO)
* Analyse user behaviour and implement improvements to increase conversion rates.
* Conduct A/B testing across landing pages and calls-to-action.
* Optimise enquiry forms and lead capture mechanisms.
Data, Analytics & Reporting
* Own digital performance tracking (GA4, Search Console, CRM integration).
* Provide regular, insight-led reporting on KPIs to senior leadership.
* Use data to inform strategic decisions and future investment
Reference: 225254398
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