Product Marketing Executive

Product Marketing Executive
Location: Aldershot/Hybrid Working (3 days in office, 2 from home)
Salary: Up to £35,000 + Benefits
We are recruiting on behalf of a growing organisation seeking a Product Marketing Executive to support the development and promotion of a consumer-focused digital platform.
This is a varied role that combines product marketing, digital content management, data analysis, customer insight, and digital product development. The successful candidate will help ensure the platform remains accurate, engaging, and aligned with customer needs while contributing to ongoing growth and improvement initiatives.
Key Responsibilities
Develop an understanding of customer needs, behaviours, and market trends.
Monitor and analyse digital performance metrics and customer engagement.
Produce reports and insights to support business decision-making.
Support digital marketing initiatives and work with external agencies where required.
Contribute to content creation and promotional activities across digital channels.
Maintain the accuracy and quality of product information and content across digital platforms.
Manage the collection, organisation, and uploading of product data and imagery.
Conduct regular audits to ensure information remains current and accurate.
Monitor user feedback and identify opportunities to improve the customer experience.
Support the ongoing development and enhancement of digital products and services.
Work with internal stakeholders and external partners to deliver improvements and new features.
Use data, customer feedback, and market insight to help prioritise development opportunities.
Assist with testing, quality assurance, and issue resolution activities.
Build effective relationships with suppliers, partners, and internal teams.
Coordinate information gathering and project activities across multiple stakeholders.
Assist with events, exhibitions, presentations, and other promotional initiatives as required.
Support a variety of marketing and business development projects.
Skills & Experience
Strong analytical and numerical skills.
Excellent attention to detail and organisational ability.
Strong written and verbal communication skills.
Good working knowledge of Microsoft Excel and other business software.
Comfortable using digital technologies and AI-powered tools.
Ability to manage multiple priorities and work independently.
A proactive and positive approach to problem-solving.
Personal Attributes
Honest, reliable, and professional.
Highly organised with exceptional attention to detail.
Self-motivated and able to take ownership of tasks.
Curious, inquisitive, and eager to learn.
Comfortable working collaboratively as part of a team.
Creative thinker who enjoys generating ideas and identifying opportunities for improvement