Paid Media Manager (GA4, Meta)

The Paid Media Manager will oversee the planning, execution, and optimisation of paid digital campaigns across various platforms. This role requires expertise in digital advertising within Tech

Client Details

My client are a leading and established company operating within the technology and telecoms industry. They are known for their innovative products and commitment to delivering cutting-edge solutions to their customers.

Description

Paid Media Strategy & Management

Own and manage paid media strategy across Google Ads and other relevant platforms (Bing Ads and emerging AI Ads) to drive traffic, conversions, and revenue growth for the D2C website.
Plan, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns.
Work closely with external paid media agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous performance improvement.
Continuously test audiences, creatives, bidding strategies, landing pages, and campaign structures to improve efficiency and maximise ROAS.
Manage and allocate paid media budgets effectively to achieve commercial targets and growth objectives.
Monitor industry trends, platform updates, competitor activity, and developments in AI advertising to identify new opportunities and maintain a competitive advantage.

Cross-Channel Collaboration

Collaborate closely with SEO and Content to align paid and organic strategies, keyword insights, seasonal campaigns, and landing page optimisation
Work alongisde Paid Social to support integrated campaign
Share paid search insgihts, audenience trends, and performance data to support support wider content and search marketing initiatives

Reporting and Performance Analysis:

Track, analyse and report regularly on campaign performance, providing actionable insights and recommendations
Use data and analytics
Monitor key KPI including revenue, ROAS, CPA, conversion rate and customer acquisition performanceProfile

A successful Paid Media Manager should have:

Proven experience in managing paid digital campaigns within the technology and telecoms industry.
Strong analytical skills and proficiency in tools such as Google Analytics, Meta Ads, and ad platforms; Search, Shopping, Performance Max, and Demand Gen campaigns
Interest in AI/LLM marketing and emerging digital advertising trends is highly desirable
Ability to develop and implement data-driven strategies to meet campaign objectives.
Excellent communication and collaboration skills for working with cross-functional teams.
Knowledge of current trends and best practices in digital advertising and paid media.
A results-oriented mindset with a focus on achieving measurable outcomes.Job Offer

Opportunity to work within a leading company in the technology and telecoms sector.
Permanent position based in Reading, offering stability and growth potential.
Benefits package to be confirmed, with a focus on employee wellbeing.
Collaborative work environment that values expertise and innovation.
Onsite - ReadingIf you are passionate about digital advertising and want to make an impact as a Paid Media Manager in Reading, we encourage you to apply today