Interim Marketing Director

PSD Technology Contracts Ltd.

Posted on Jan 27, 2025 by PSD Technology Contracts Ltd.
London, United Kingdom
IT
Immediate Start
£600 - £700 Daily
Contract/Project

Our client, a scale up digital marketplace platform business with B2B/B2B2C clients requires a highly experienced commercial, innovative and high performing Marketing Director to drive forward their team (approx. 10 people) and implement new marketing & strategies initiatives in a fast-paced environment.

The role requires the following:

  • Extensive go to market/marketing experience within fast paced B2B/B2B2C marketplace platforms.
  • Thorough understanding of customer needs and anticipate their behaviour based on data (market & customer research, sales, and customer care feedback.
  • Implement new/best ways to adapt & differentiate the company's products.
  • Being accountable for driving and measuring impact of inbound & outbound lead generation in marketing campaigns and brand marketing across all social media.
  • Strong data analytic skills and tools.
  • Ability to define and deliver marketing propositions and solutions.
  • Experience of performance marketing products, campaigns, and tools.
  • In depth knowledge of user acquisition to gain new users on apps, platforms, and other services.
  • Improve efficiency of marketing organization through automation/AI/simplification.
  • Drive the brand recognition of the company.
  • Extensive knowledge of event/billboards and OoH knowledge.
  • Determine and track KPIs for marketing contribution and manages marketing budget, circa £5-6m.
  • Lead, drive and innovate an efficient marketing team and empower staff through effective and open communication.

Experience required:

  • 10+ years' experience in Marketing within leading B2B/B2B2C marketplace companies.
  • Extensive marketing team leadership and management experience.
  • Inspirational, proactive, can do and innovative leadership style.
  • Expertise in digital business B2B2C business
  • Experience of building strong digital and OoH marketing GTM strategies (offer, pricing, proposition and Segmentation.)
  • Strong quantitative and analytical skills to be applied to market/competitor/customer.
  • Knowledge of digital, email and SEO tools (social media (Google, Tiktok, Instagram, Facebook etc), marketing orchestration, market analysis and automation data analysis tools.

Reference: 2887706967

https://jobs.careeraddict.com/post/99078733

This Job Vacancy has Expired!

PSD Technology Contracts Ltd.

Interim Marketing Director

PSD Technology Contracts Ltd.

Posted on Jan 27, 2025 by PSD Technology Contracts Ltd.

London, United Kingdom
IT
Immediate Start
£600 - £700 Daily
Contract/Project

Our client, a scale up digital marketplace platform business with B2B/B2B2C clients requires a highly experienced commercial, innovative and high performing Marketing Director to drive forward their team (approx. 10 people) and implement new marketing & strategies initiatives in a fast-paced environment.

The role requires the following:

  • Extensive go to market/marketing experience within fast paced B2B/B2B2C marketplace platforms.
  • Thorough understanding of customer needs and anticipate their behaviour based on data (market & customer research, sales, and customer care feedback.
  • Implement new/best ways to adapt & differentiate the company's products.
  • Being accountable for driving and measuring impact of inbound & outbound lead generation in marketing campaigns and brand marketing across all social media.
  • Strong data analytic skills and tools.
  • Ability to define and deliver marketing propositions and solutions.
  • Experience of performance marketing products, campaigns, and tools.
  • In depth knowledge of user acquisition to gain new users on apps, platforms, and other services.
  • Improve efficiency of marketing organization through automation/AI/simplification.
  • Drive the brand recognition of the company.
  • Extensive knowledge of event/billboards and OoH knowledge.
  • Determine and track KPIs for marketing contribution and manages marketing budget, circa £5-6m.
  • Lead, drive and innovate an efficient marketing team and empower staff through effective and open communication.

Experience required:

  • 10+ years' experience in Marketing within leading B2B/B2B2C marketplace companies.
  • Extensive marketing team leadership and management experience.
  • Inspirational, proactive, can do and innovative leadership style.
  • Expertise in digital business B2B2C business
  • Experience of building strong digital and OoH marketing GTM strategies (offer, pricing, proposition and Segmentation.)
  • Strong quantitative and analytical skills to be applied to market/competitor/customer.
  • Knowledge of digital, email and SEO tools (social media (Google, Tiktok, Instagram, Facebook etc), marketing orchestration, market analysis and automation data analysis tools.

Reference: 2887706967

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