Posted on Oct 10, 2019 by The Royak Group Inc.
The Content Manager's key responsibilities are to ensure the proper development, management and publication of effective assets such as articles, videos, graphic materials, emails and ad copy. The Content Manager will develop and deploy an effective content strategy based on marketing goals across all channels and web properties.
Essential Duties and Responsibilities:
Work closely with the Marketing management team to develop an effective content strategy
Work with Content and Marketing Communications teams to develop necessary pieces
Manage the organizing and distribution of all content assets
Create and manage a robust content calendar to ensure all stakeholders are aware of dates and deadlines
Work with the SEO team to ensure SEO best practices are being utilized and all content is deployed accurately and efficiently
Work with Social Media and email marketing teams to ensure that effective engaging content is being developed and published
Ensure all content has proper editorial and compliance approval
Develop policies and procedures documents for content creation and publishing
Utilize content management systems and web analytics to track the effectiveness of content
Be the last line of defense in the publication of engaging and compliant content
Education and Work Experience:
Proven content strategy experience with a degree in marketing or related field or 5+ years of experience
Solid understanding of engagement indicators
Experience with website analytics tools (eg Google Analytics, NetInsight, Omniture, WebTrends)
Experience with content management systems (eg Wordpress, Google content tools)
Experience working with creative teams and shows a creative sensitivity to content development
Up-to-date with the latest trends and best practices in content marketing
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$100k - $110k Annual