CRM Executive

Location: London

Salary: up to £45,000

This role involves creating, managing, and optimising CRM campaigns to enhance customer conversion, retention, and reactivation.

Key Responsibilities:

• Develop and execute CRM strategies for conversion, retention, and reactivation.
• Monitor and optimise segmented and targeted CRM campaigns.
• Collaborate with various departments to ensure campaign success.
• Utilise data to evaluate and improve customer segmentation and campaign performance.
• Conduct market research to stay updated on industry trends.
• Ensure CRM systems meet objectives and implement new tools as needed.
• Analyse competition and generate insights for continuous improvement.

Key Experience Required:

• Proven CRM experience in a similar role, ideally in sports betting and gaming environments.
• Experience using CRM platforms like Optimove or similar.
• Expertise in running multichannel campaigns.
• Strong customer-centric approach with a good understanding of CRM strategies and practices.
• Knowledge and interest in online gaming products.
• Applied understanding of life cycle development and optimisation.
• Data-focused and ROI-driven mindset.
• Ability to build strong working relationships.
• A marketing/business degree or equivalent qualification is desirable.

Please apply with an updated CV if you're interested!

Carbon60, Lorien & SRG - The Impellam Group STEM Portfolio are acting as an Employment Business in relation to this vacancy.