Email Marketing Manager

Retail

Berkshire

£40,000 - £45,000

A leading retail business based in Berkshire are looking for an Email Marketing Manager to join their growing digital team.

You will develop and implement the Email strategy across multiple markets and will have 1 DR. You will own the BAU comms, automated journeys to drive conversion in store and online.

Although the business are in the retail space, they are very open to consider candidates from different backgrounds.

Responsibilities

Lead and develop the email and SMS campaigns across different market, working closely with the broader Digital team

Work closely with the Customer Marketing and Data team on segmentation set-up, ensuring the right customers are being targeted

Define the Email Strategy for the business across different markets, including BAU campaigns, Automated Programmes, CRM activity and discount triggers

Manage all email automation programmes, including regular monitoring and improvements

Proactively explore market activities and trends, to influence or improve CRM campaigns

Experience

Ideally educated to degree level

Experience in building and executing Email Marketing campaigns

Experience working on automated email marketing campaigns

Have worked with different ESPs

Passion for CRM & Email Marketing

*Rates depend on experience and client requirements