Digital Product Strategy Manager
Posted on Dec 14, 2024 by Plymouth Rock Assurance
Boston, MA
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Overview:
We are looking for an entrepreneurial and analytically minded Digital Product Strategy Manager to join our rapidly growing Direct Response Auto Insurance business.
This role will be responsible for managing the measurement, analysis, and roadmaps for our online quoting and sales platform (eSales) and marketing technology stack.
An ideal candidate has a strong background in measuring and analyzing digital product performance, identifying opportunities to improve KPIs, interpreting data to drive decisions, and developing and executing product roadmaps by working with stakeholders and partnering with engineering teams.
Essential Functions and Responsibilities
Manage the eSales product roadmap to meet established goals and support the overall business strategy
Measure and interpret KPI performance, customer behavioral data, and competitive analysis to drive ongoing improvement and identify new opportunities
Manage end-to-end product launches by working with design & engineering teams to finalize solutions, align priorities, and monitor impact and performance post-launch
Develop, launch and track A/B tests to maximize funnel conversion
Establish and maintain controls to ensure proper system function and lead triage efforts when issues occur
Work closely with other business teams to understand how their roadmaps may impact eSales and/or marketing technology and create optimal solutions if changes to eSales or marketing technology are necessary
Qualifications and Education
6+ years of digital product management and analytics experience
Significant experience with:
Collecting, analyzing, and interpreting customer behavior data to identify gaps and optimize customer conversion funnels
Creating, prioritizing, maintaining and communicating product roadmaps to all levels of the organization
Presenting progress updates, data results and new concepts to senior leadership
Managing and tracking the status of requirements throughout the software development lifecycle
Managing efforts to ensure proper function and health of a digital platform
Strong understanding of:A/B Testing methodology, execution and analysis
Software development lifecycle, agile methodologies and minimum viable products
Governing third-party software tools and integrations
Ability to:Manage stakeholder expectationsFoster collaboration between design & engineering teams
Create reporting dashboards and complete ad-hoc analyses
Act as a leader on a cross-functional team
Bachelor’s degree required; MBA preferred
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
#LI-DNI
We are looking for an entrepreneurial and analytically minded Digital Product Strategy Manager to join our rapidly growing Direct Response Auto Insurance business.
This role will be responsible for managing the measurement, analysis, and roadmaps for our online quoting and sales platform (eSales) and marketing technology stack.
An ideal candidate has a strong background in measuring and analyzing digital product performance, identifying opportunities to improve KPIs, interpreting data to drive decisions, and developing and executing product roadmaps by working with stakeholders and partnering with engineering teams.
Essential Functions and Responsibilities
Manage the eSales product roadmap to meet established goals and support the overall business strategy
Measure and interpret KPI performance, customer behavioral data, and competitive analysis to drive ongoing improvement and identify new opportunities
Manage end-to-end product launches by working with design & engineering teams to finalize solutions, align priorities, and monitor impact and performance post-launch
Develop, launch and track A/B tests to maximize funnel conversion
Establish and maintain controls to ensure proper system function and lead triage efforts when issues occur
Work closely with other business teams to understand how their roadmaps may impact eSales and/or marketing technology and create optimal solutions if changes to eSales or marketing technology are necessary
Qualifications and Education
6+ years of digital product management and analytics experience
Significant experience with:
Collecting, analyzing, and interpreting customer behavior data to identify gaps and optimize customer conversion funnels
Creating, prioritizing, maintaining and communicating product roadmaps to all levels of the organization
Presenting progress updates, data results and new concepts to senior leadership
Managing and tracking the status of requirements throughout the software development lifecycle
Managing efforts to ensure proper function and health of a digital platform
Strong understanding of:A/B Testing methodology, execution and analysis
Software development lifecycle, agile methodologies and minimum viable products
Governing third-party software tools and integrations
Ability to:Manage stakeholder expectationsFoster collaboration between design & engineering teams
Create reporting dashboards and complete ad-hoc analyses
Act as a leader on a cross-functional team
Bachelor’s degree required; MBA preferred
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
#LI-DNI
Reference: 208061675
https://jobs.careeraddict.com/post/97951065
Digital Product Strategy Manager
Posted on Dec 14, 2024 by Plymouth Rock Assurance
Boston, MA
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Overview:
We are looking for an entrepreneurial and analytically minded Digital Product Strategy Manager to join our rapidly growing Direct Response Auto Insurance business.
This role will be responsible for managing the measurement, analysis, and roadmaps for our online quoting and sales platform (eSales) and marketing technology stack.
An ideal candidate has a strong background in measuring and analyzing digital product performance, identifying opportunities to improve KPIs, interpreting data to drive decisions, and developing and executing product roadmaps by working with stakeholders and partnering with engineering teams.
Essential Functions and Responsibilities
Manage the eSales product roadmap to meet established goals and support the overall business strategy
Measure and interpret KPI performance, customer behavioral data, and competitive analysis to drive ongoing improvement and identify new opportunities
Manage end-to-end product launches by working with design & engineering teams to finalize solutions, align priorities, and monitor impact and performance post-launch
Develop, launch and track A/B tests to maximize funnel conversion
Establish and maintain controls to ensure proper system function and lead triage efforts when issues occur
Work closely with other business teams to understand how their roadmaps may impact eSales and/or marketing technology and create optimal solutions if changes to eSales or marketing technology are necessary
Qualifications and Education
6+ years of digital product management and analytics experience
Significant experience with:
Collecting, analyzing, and interpreting customer behavior data to identify gaps and optimize customer conversion funnels
Creating, prioritizing, maintaining and communicating product roadmaps to all levels of the organization
Presenting progress updates, data results and new concepts to senior leadership
Managing and tracking the status of requirements throughout the software development lifecycle
Managing efforts to ensure proper function and health of a digital platform
Strong understanding of:A/B Testing methodology, execution and analysis
Software development lifecycle, agile methodologies and minimum viable products
Governing third-party software tools and integrations
Ability to:Manage stakeholder expectationsFoster collaboration between design & engineering teams
Create reporting dashboards and complete ad-hoc analyses
Act as a leader on a cross-functional team
Bachelor’s degree required; MBA preferred
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
#LI-DNI
We are looking for an entrepreneurial and analytically minded Digital Product Strategy Manager to join our rapidly growing Direct Response Auto Insurance business.
This role will be responsible for managing the measurement, analysis, and roadmaps for our online quoting and sales platform (eSales) and marketing technology stack.
An ideal candidate has a strong background in measuring and analyzing digital product performance, identifying opportunities to improve KPIs, interpreting data to drive decisions, and developing and executing product roadmaps by working with stakeholders and partnering with engineering teams.
Essential Functions and Responsibilities
Manage the eSales product roadmap to meet established goals and support the overall business strategy
Measure and interpret KPI performance, customer behavioral data, and competitive analysis to drive ongoing improvement and identify new opportunities
Manage end-to-end product launches by working with design & engineering teams to finalize solutions, align priorities, and monitor impact and performance post-launch
Develop, launch and track A/B tests to maximize funnel conversion
Establish and maintain controls to ensure proper system function and lead triage efforts when issues occur
Work closely with other business teams to understand how their roadmaps may impact eSales and/or marketing technology and create optimal solutions if changes to eSales or marketing technology are necessary
Qualifications and Education
6+ years of digital product management and analytics experience
Significant experience with:
Collecting, analyzing, and interpreting customer behavior data to identify gaps and optimize customer conversion funnels
Creating, prioritizing, maintaining and communicating product roadmaps to all levels of the organization
Presenting progress updates, data results and new concepts to senior leadership
Managing and tracking the status of requirements throughout the software development lifecycle
Managing efforts to ensure proper function and health of a digital platform
Strong understanding of:A/B Testing methodology, execution and analysis
Software development lifecycle, agile methodologies and minimum viable products
Governing third-party software tools and integrations
Ability to:Manage stakeholder expectationsFoster collaboration between design & engineering teams
Create reporting dashboards and complete ad-hoc analyses
Act as a leader on a cross-functional team
Bachelor’s degree required; MBA preferred
About the Company
The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.
#LI-DNI
Reference: 208061675
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