Digital Marketing Manager

Permanent Position

Theale (Hybrid working - 3 days in a week from office)

Purpose of the role:

• As our Digital Marketing lead, you'll play a pivotal role leading the charge in shaping our online presence and driving strategic growth.
• We are looking for a strategic creative thinker with a passion for digital marketing and a track record of driving online visibility and engagement in the B2B space to shape our brand and growth success.
• You'll be responsible for the digital and technical enablement and execution of marketing campaigns, driving online visibility through our socials and website, implementing SEO strategies and improving organic growth.
• This role is at the forefront of our marketing strategy, linking client to its target audience and connecting us through digital channels, market insights and industry expertise.
• If you can develop creative campaigns and propositions that deliver leads and results, we want you to join our team.

Key Responsibilities:

• Develop and optimize a multi-channel strategy that drives online visibility and performance on target platforms through SEO.
• Implement SEO strategies to improve online visibility and drive organic growth.
• Develop and execute comprehensive innovative marketing campaigns aligned with our business strategy and goals.
• Optimize website content and structure for improved organic search visibility.
• Stay updated on SEO best practices and algorithm changes to maintain and improve search rankings.
• Work closely with the Content and Communications Manager to ensure content is SEO friendly and aligned to marketing goals
• Lead on developing compelling digital content, including blog posts, social media updates, email campaigns and multimedia assets, ensuring content is tailored to different digital channels and target audiences
• Create and manage all digital marketing campaigns targeting B2B channels, partners and end users.

Required Skills:

• Proven experience in digital marketing, including strategy development, campaign creation, campaign execution, and data analysis.
• Strong understanding and application of digital marketing channels and tools to drive growth, including SEO, SEMrush, social media, email marketing, and marketing automation platforms.
• Use of WordPress in managing and updating websites
• Experience in Microsoft Dynamics, Office 365, Adobe Creative Suite (Photoshop, Illustrator) and Canva to create visual assets aligned to Brand guidelines, AI marketing tools, CRM, customer enterprise platforms
• Ability to adapt to evolving digital marketing trends and technologies.

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Project People is acting as an Employment Agency in relation to this vacancy.