The primary objective of the KAM is to deliver sales revenue (renewals and new business), in line with, or in excess of annual targets from a range of designated enterprise-level accounts. The KAM must develop and retain strong, strategically aligned relationships with key decision-makers and influencers at our customers and prospects. They must identify and develop sales opportunities and successfully sell the Group's on-strategy products and services mainly to existing customers but also to new prospects with the goal of increasing yield through year-on-year double-digit growth. The KAM must focus on developing subscription business, renewing subscriptions with price increases in line with the Group's pricing strategies, and increasing existing business through upsell and cross-sell. Renewable subscriptions are expected to make up the majority of the revenue generated by the KAM. It is also possible to generate further revenue through one-off and transaction-based sales for particular products in our portfolio. The KAM must always represent our business with integrity and professionalism, and selling approaches must conform to the "Autovista Way of Selling". All customer and prospect activity must be recorded in our CRM (Salesforce) in accordance with our business rules.