PPC Manager

Digital Gurus

Posted on Oct 23, 2024 by Digital Gurus
St. Annes, Lancashire, United Kingdom
Sales
Immediate Start
£40k - £45k Annual
Full-Time

PPC Manager - Permanent (Hybrid) - based in Lytham st annes

Salary up to £45k - Great opportunity to work for an exciting brand!

A great opportunity to work for a successful Retailer, joining their E-commerce team as an experienced PPC Manager

Reporting into Digital Marketing Manager, overseeing daily management and ongoing optimisation of paid search accounts.

Responsibilities

  • Develop and execute PPC strategy for the business, ensuring the channel is delivering set revenue targets.
  • Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return.
  • Monitor and optimise paid search performance, maximising KPI's such as Impression Share, CTR and ROAS.
  • Oversee campaigns across YouTube and Google Display.
  • Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
  • Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
  • Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
  • Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.
  • Work closely with the SEO agency to support a combined search strategy.
  • Closely monitor competitor PPC activity and use auction insights to not only understand the market, but also to improve our position within it.

Skills Required:

  • Must have extensive PPC experience within a Managerial role
  • Experience of working in a similar PPC Manager role
  • Preferably PPC experience within agency/retail sector
  • Experience of managing enterprise-level budgets
  • Profit-focused and KPI driven
  • Incredibly organised and confident in a fast-paced environment
  • Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre
  • A passion for eCommerce and all things digital
  • Google Ads certified - desirable
  • Experience of managing digital marketing campaigns in the retail sector/agency environment
  • Working on performance max campaigns, YouTube and Google Display.
  • Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO.
  • Team management or mentored/trained executives

Company Benefits:

  • Salary up to £45k - depending on experience
  • Hybrid working - 2 days at home, 3 days onsite
  • Hours flexible (9-5/8-4 - 39 hour week)
  • BUPA Private healthcare
  • Contributory Pension & Life Assurance
  • Outstanding colleague discounts, which extend to your family & friends
  • Wellbeing scheme

Talent International UK Limited and it's subsidary Rethink Digital Gurus Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this opportunity, you accept the T&C's, Privacy Policy and Disclaimers which can be found at website.


Reference: 2840173661

https://jobs.careeraddict.com/post/96395455

This Job Vacancy has Expired!

Digital Gurus

PPC Manager

Digital Gurus

Posted on Oct 23, 2024 by Digital Gurus

St. Annes, Lancashire, United Kingdom
Sales
Immediate Start
£40k - £45k Annual
Full-Time

PPC Manager - Permanent (Hybrid) - based in Lytham st annes

Salary up to £45k - Great opportunity to work for an exciting brand!

A great opportunity to work for a successful Retailer, joining their E-commerce team as an experienced PPC Manager

Reporting into Digital Marketing Manager, overseeing daily management and ongoing optimisation of paid search accounts.

Responsibilities

  • Develop and execute PPC strategy for the business, ensuring the channel is delivering set revenue targets.
  • Manage account budgets and set targets for all activity to ensure spend has clear expectations and a measurable return.
  • Monitor and optimise paid search performance, maximising KPI's such as Impression Share, CTR and ROAS.
  • Oversee campaigns across YouTube and Google Display.
  • Implement best practice approaches across both brands to ensure the account is operating as efficiently as possible.
  • Conduct experiments to test new features and strategies within the accounts, constantly taking a test and learn approach.
  • Provide regular reporting and analysis so that stakeholders are kept up to date with performance.
  • Manage PPC Analyst within the eCommerce Digital Marketing team as well as external agencies and search partners.
  • Work closely with the SEO agency to support a combined search strategy.
  • Closely monitor competitor PPC activity and use auction insights to not only understand the market, but also to improve our position within it.

Skills Required:

  • Must have extensive PPC experience within a Managerial role
  • Experience of working in a similar PPC Manager role
  • Preferably PPC experience within agency/retail sector
  • Experience of managing enterprise-level budgets
  • Profit-focused and KPI driven
  • Incredibly organised and confident in a fast-paced environment
  • Hands on paid search experience working across Google and Microsoft Ads, as well as Google Merchant Centre
  • A passion for eCommerce and all things digital
  • Google Ads certified - desirable
  • Experience of managing digital marketing campaigns in the retail sector/agency environment
  • Working on performance max campaigns, YouTube and Google Display.
  • Experience/knowledge of the full Digital Marketing channel mix including Paid Social, Affiliates and SEO.
  • Team management or mentored/trained executives

Company Benefits:

  • Salary up to £45k - depending on experience
  • Hybrid working - 2 days at home, 3 days onsite
  • Hours flexible (9-5/8-4 - 39 hour week)
  • BUPA Private healthcare
  • Contributory Pension & Life Assurance
  • Outstanding colleague discounts, which extend to your family & friends
  • Wellbeing scheme

Talent International UK Limited and it's subsidary Rethink Digital Gurus Limited acts as an employment agency for permanent recruitment and employment business for the supply of temporary workers. By applying for this opportunity, you accept the T&C's, Privacy Policy and Disclaimers which can be found at website.

Reference: 2840173661

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