Job Description

The Director of Third Party Events is an integral part of the Strategic Events Team leading the strategy, planning and execution of third party programs in partnership with partners, customers, and external organizations. This role works closely across marketing to ensure that participation in third-party events aligns with the company’s goals, enhances brand visibility, and drives measurable business outcomes. 

This is a dynamic opportunity for a seasoned and highly creative marketing professional with proven success in creating, driving, and executing third party events. This person will report to the Vice President of Global Strategic Events and will work closely with other marketing, sales, and product leadership teams, to build out an aligned third-party strategy globally.  

The ideal candidate should have a passion for events, love being a part of a winning team and advanced communication and leadership skills to execute at an elevated level. This person is also able to solve business needs through creative event planning and is successful managing multiple and evolving priorities. 

Key Responsibilities 

Event Strategy & Planning 

Develop and implement a strategic plan for third-party events that supports business goals and marketing objectives 

Identify key third-party events, conferences, expos, and sponsorship opportunities that align with the company’s target audience and strategic goals 

Define goals, key performance indicators (KPIs), and success metrics for participation in third-party events 

Establish and maintain strong relationships with third-party event organizers, sponsors, and industry partners 

Collaborate with external stakeholders to secure premium placements, speaker spots, or other high-visibility opportunities for company executives or spokespeople. 

Event Opps  

Lead the end-to-end execution of third-party events, including logistics, budgeting, staffing, and promotion. 

Negotiate terms of event sponsorships, booth placements, speaking engagements, and other partnerships to maximize company visibility and ROI. 

Work closely with the internal marketing team to align branding, messaging, and content for third-party event participation. 

Manage the creation and deployment of marketing materials, exhibits, and presentations for third-party events. 

Budget & ROI Management: 

Oversee the budgeting for third-party event participation, ensuring a high return on investment (ROI) while managing expenses. 

Track and analyze the performance of events, using metrics such as lead generation, brand exposure, and sales pipeline growth. 

Post-Event Reporting: 

Conduct post-event analysis to measure success against KPIs and identify opportunities for improvement. 

Provide reports and insights to executive leadership on the impact and ROI of third-party event participation.