Content Manager, Executive Marketing

Posted on Oct 10, 2024 by ServiceNow
Santa Clara, CA
Design & Creative
Immediate Start
Annual Salary
Full-Time
Job Description

We are seeking a talented Content Manager, Executive Marketing to join our dynamic team. This teammate will play a pivotal role in shaping and executing our content strategy to engage, educate, and influence executive-level audiences worldwide. This includes supporting executive marketing activities globally through events, keynotes/presentations, theme/topic content kits that can be adapted and leveraged by the field, crafting executive outreach, as well as the ability to help shape, guide, and direct field-led content approaches to ensure it ladders back to corporate priorities. This is an exciting opportunity for a strategic thinker with a proven track record of developing compelling marketing programs tailored to senior executives in the technology industry. 

Responsibilities: 

Support the development and execution of a comprehensive content strategy targeting C-suite executives, including CEOs, CIOs, CHROs, CXOs, CFOs, etc.

Collaborate closely with cross-functional teams within Marketing, as well as Sales, Product, and Executive Leadership, to align strategic initiatives with business objectives and priorities.

Research industry trends, market insights, and competitor analysis to inform content strategy and ensure relevance and differentiation. 

Support the creation of high-quality, thought leadership content such as event narratives, keynotes, whitepapers, case studies, executive briefs, and articles that resonate with senior executives and drive engagement. 

Shape and adapt existing content materials for multi-purpose use.

Develop messaging frameworks and content narratives that articulate our value proposition, vision, and strategic priorities specific to executive audiences at various stages of the buying cycle. 

Reference: 203904955

https://jobs.careeraddict.com/post/96065033

Content Manager, Executive Marketing

Posted on Oct 10, 2024 by ServiceNow

Santa Clara, CA
Design & Creative
Immediate Start
Annual Salary
Full-Time
Job Description

We are seeking a talented Content Manager, Executive Marketing to join our dynamic team. This teammate will play a pivotal role in shaping and executing our content strategy to engage, educate, and influence executive-level audiences worldwide. This includes supporting executive marketing activities globally through events, keynotes/presentations, theme/topic content kits that can be adapted and leveraged by the field, crafting executive outreach, as well as the ability to help shape, guide, and direct field-led content approaches to ensure it ladders back to corporate priorities. This is an exciting opportunity for a strategic thinker with a proven track record of developing compelling marketing programs tailored to senior executives in the technology industry. 

Responsibilities: 

Support the development and execution of a comprehensive content strategy targeting C-suite executives, including CEOs, CIOs, CHROs, CXOs, CFOs, etc.

Collaborate closely with cross-functional teams within Marketing, as well as Sales, Product, and Executive Leadership, to align strategic initiatives with business objectives and priorities.

Research industry trends, market insights, and competitor analysis to inform content strategy and ensure relevance and differentiation. 

Support the creation of high-quality, thought leadership content such as event narratives, keynotes, whitepapers, case studies, executive briefs, and articles that resonate with senior executives and drive engagement. 

Shape and adapt existing content materials for multi-purpose use.

Develop messaging frameworks and content narratives that articulate our value proposition, vision, and strategic priorities specific to executive audiences at various stages of the buying cycle. 

Reference: 203904955

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