MBA Brand Management Intern

Posted on Oct 8, 2024 by Bob Evans Foods
New Albany, OH
Graduates & Trainees
Immediate Start
Annual Salary
Full-Time - Internship
Business Unit Description:

For 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We’re proud to be the #1-selling refrigerated dinner sides, including many varieties of feel-good favorites such as mashed potatoes and macaroni & cheese. We’re also a leading producer and distributor of sausage and bacon products, potato products, and egg products including liquid eggs. Our brand portfolio includes Bob Evans, Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio.

In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal – UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing. 

Responsibilities:

Position Overview: 

The MBA Marketing Intern plays a key role in the management of assigned brands. Reporting to a Brand Marketing leader, this position is responsible for helping to drive growth through the activation of business analytics, cross-functional team leadership and strategic thought leadership. The MBA Brand Management intern will help drive the brand and business as we strive to acquire new market share and expand our consumer relevancy, ensure strong relationships with our key customers and achieve business revenue and growth goals. Through influence and effective partnering, he/she will align strategic partners while rallying the other marketing and sales team members for flawless execution. The MBA Brand Management Intern will be assigned projects that are Strategic, Creative, and Analytical in nature to help demonstrate critical skills necessary for success in brand management. 

What you will gain from this internship experience:  

Opportunity to lead strategic recommendations for driving top and bottom-line impact of a category leading brand 

Experience conducting brand analysis deep-dives and gathering the input of a multi-functional team to elevate key findings and recommend actions to improve business results and generate demand 

Involvement in initiatives that enable you to demonstrate and strengthen your problem-solving skills  

Opportunities to collaborate across different business functions to include Marketing, Sales, Finance, Operations and others 

Partner with team on plans that deliver net sales and profit growth for assigned categories 

Operate as a steward of the brand ensuring the alignment of strategy with marketing execution and the 4 Ps of marketing (product, price, place, and promotion) 

Develop knowledge of the business to assist in making decisions based on the unique needs of this consumer and/or the category 

Partner extensively with cross-functional team members to ensure alignment and success 

Excellent financial acumen, able to evaluate program performance and use learnings to forecast future results 

Assists with any other ad-hoc projects on an as needed basis (Event Monitoring etc.)

Qualifications:

Current MBA candidate completing their degree in spring/summer 2026, with a focus/concentration in marketing 

A passion for brand marketing and business management 

Ability to effectively lead and collaborate with cross-functional teams and is a team player 

Data analysis experience inclusive of data mining to inform strategic recommendations 

Creative thinking and problem-solving abilities for developing strategic business solutions 

Forward looking mentality to ensure appropriate timelines are established and adhered to 

Ability to maintain professional composure in a dynamic work environment that often requires management and completion of multiple tasks simultaneously 

Display of positive and professional business presence with management and external personnel 

Strong oral and written communication skills  

Excellent organizational and time management skills with the ability to prioritize workload 

Proficient with MS Office Suite (Excel, Power Point, Word) 

Reference: 203699629

https://jobs.careeraddict.com/post/96038245

MBA Brand Management Intern

Posted on Oct 8, 2024 by Bob Evans Foods

New Albany, OH
Graduates & Trainees
Immediate Start
Annual Salary
Full-Time - Internship
Business Unit Description:

For 75 years, Bob Evans Farms has delivered delicious, quick-to-table, farm-inspired food that makes mealtime a little bit easier and a lot more delicious. We’re proud to be the #1-selling refrigerated dinner sides, including many varieties of feel-good favorites such as mashed potatoes and macaroni & cheese. We’re also a leading producer and distributor of sausage and bacon products, potato products, and egg products including liquid eggs. Our brand portfolio includes Bob Evans, Simply Potatoes, Egg Beaters and Owens Sausage. Bob Evans Farms is based in Columbus, Ohio.

In September of 2017, Bob Evans Farms was acquired by Post Holdings, Inc. and is part of the Refrigerated Retail division. Other divisions of Post include Post Consumer Brands (Cereal), Weetabix (Cereal – UK), Michael Foods (Foodservice), and 8th Avenue Food & Provisions (Private Label). Post has aggressive growth plans for BEF, highlighted by the recent deployment of capital to support innovation, marketing and manufacturing. 

Responsibilities:

Position Overview: 

The MBA Marketing Intern plays a key role in the management of assigned brands. Reporting to a Brand Marketing leader, this position is responsible for helping to drive growth through the activation of business analytics, cross-functional team leadership and strategic thought leadership. The MBA Brand Management intern will help drive the brand and business as we strive to acquire new market share and expand our consumer relevancy, ensure strong relationships with our key customers and achieve business revenue and growth goals. Through influence and effective partnering, he/she will align strategic partners while rallying the other marketing and sales team members for flawless execution. The MBA Brand Management Intern will be assigned projects that are Strategic, Creative, and Analytical in nature to help demonstrate critical skills necessary for success in brand management. 

What you will gain from this internship experience:  

Opportunity to lead strategic recommendations for driving top and bottom-line impact of a category leading brand 

Experience conducting brand analysis deep-dives and gathering the input of a multi-functional team to elevate key findings and recommend actions to improve business results and generate demand 

Involvement in initiatives that enable you to demonstrate and strengthen your problem-solving skills  

Opportunities to collaborate across different business functions to include Marketing, Sales, Finance, Operations and others 

Partner with team on plans that deliver net sales and profit growth for assigned categories 

Operate as a steward of the brand ensuring the alignment of strategy with marketing execution and the 4 Ps of marketing (product, price, place, and promotion) 

Develop knowledge of the business to assist in making decisions based on the unique needs of this consumer and/or the category 

Partner extensively with cross-functional team members to ensure alignment and success 

Excellent financial acumen, able to evaluate program performance and use learnings to forecast future results 

Assists with any other ad-hoc projects on an as needed basis (Event Monitoring etc.)

Qualifications:

Current MBA candidate completing their degree in spring/summer 2026, with a focus/concentration in marketing 

A passion for brand marketing and business management 

Ability to effectively lead and collaborate with cross-functional teams and is a team player 

Data analysis experience inclusive of data mining to inform strategic recommendations 

Creative thinking and problem-solving abilities for developing strategic business solutions 

Forward looking mentality to ensure appropriate timelines are established and adhered to 

Ability to maintain professional composure in a dynamic work environment that often requires management and completion of multiple tasks simultaneously 

Display of positive and professional business presence with management and external personnel 

Strong oral and written communication skills  

Excellent organizational and time management skills with the ability to prioritize workload 

Proficient with MS Office Suite (Excel, Power Point, Word) 

Reference: 203699629

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