Client Marketing & Communications Content Writer

Posted on Oct 8, 2024 by Gallagher
San Diego, CA
Marketing
Immediate Start
Annual Salary
Full-Time
Introduction:

Indulge your passion for problem-solving and embrace the thrill of addressing risk head-on at Gallagher's global brokerage team. Join a family of diverse minds, united by a relentless pursuit of excellence. As part of our team, you'll be the architect of protection, safeguarding businesses and empowering their ambitions. Together, we'll build a legacy of trust and triumph in the dynamic world of risk management.

We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply.

Overview:

RPA San Diego operates as a third-party administration (TPA), consulting, and strategic management branch for collectively bargained benefit plans, pooled purchasing arrangements, and trusts.  Our mission is to deliver high-quality, affordable, and accessible health care to our members.  

The Marketing & Communications Content Writer plays a crucial role in developing and delivering impactful content for various marketing channels. They conduct thorough research to stay updated on industry trends and create authentic content that resonates with the target audience. Collaborating with the Marketing & Communications (MarCom) Department, the writer contributes to advertising campaigns and ensures the accuracy and quality of all written materials. They utilize SEO techniques, conduct keyword research, and optimize existing content to drive website traffic. The writer also identifies customer needs and suggests new content to enhance the company's content strategy. Reporting to the Director of Client Marketing & Communications, this role is instrumental in capturing audience attention and supporting the overall marketing and communications objectives. 

How you'll make an impact:

Key Client Marketing & Communications Content Writer duties include the following: 

CONTENT CREATION & DEVELOPMENT 

Conduct in-depth research on industry-related topics to develop authentic and up-to-date content, while staying informed about industry trends. 

Create compelling and engaging content for various marketing channels, including websites, social media, email campaigns, and digital and print materials. 

Collaborate with the MarCom Department to contribute to the creation of content for advertising campaigns. 

Craft attention-grabbing headlines and body copy that captivate the targeted audience and align with brand messaging. 

Identify customer needs and suggest new content ideas to fill gaps in the company's current content strategy. 

Edit and optimize existing content to enhance readability, clarity, and overall effectiveness. 

COPY EDITING & REVIEW 

Proofread and copy edit content for grammar, spelling, punctuation, and style errors, ensuring accuracy and maintaining high-quality standards. 

Review and provide feedback on content created by other team members, ensuring consistency, accuracy, and adherence to brand guidelines. 

Conduct thorough copy reviews to ensure accuracy, clarity, and adherence to brand voice and messaging. 

STRATEGY, PERFORMANCE ANALYSIS, COLLABORATION 

Perform keyword research and utilize SEO techniques to increase website traffic and improve search engine rankings. 

Monitor and analyze content performance metrics, such as engagement and conversion rates, and make data-driven recommendations for improvement. 

Collaborate with cross-functional teams, such as graphic designers and marketing strategists, to ensure content aligns with overall marketing objectives. 

Collaborate with subject matter experts and stakeholders to gather information and insights for content creation. 

Assist in the development and execution of content calendars and editorial plans. 

COMPLIANCE & ORGANIZATION 

Maintain brand consistency and adhere to style guidelines in all written materials. 

Collaborate with legal and compliance teams to ensure content adheres to regulatory guidelines and industry standards. 

Manage multiple projects simultaneously and meet deadlines in a fast-paced, deadline-driven environment. 

Stay organized and maintain accurate documentation of content creation and distribution processes. 

Special projects and other duties as assigned. 

About you:

Required:

Bachelor's degree in marketing, communications, journalism, or a related field. 

3+ years of experience in content writing, copywriting, or a similar role. 

Strong writing and editing skills, with a keen eye for detail and grammar. 

Proficiency in SEO techniques and keyword research. 

Experience in crafting content for various marketing channels, such as websites, social media, email campaigns, and print materials. 

Ability to conduct thorough research and stay updated on industry trends. 

Excellent collaboration and communication skills to work effectively with cross-functional teams. 

Understanding of brand voice and the ability to maintain brand consistency in written materials. 

Knowledge of digital marketing best practices and emerging trends. 

Experience in analyzing content performance metrics and making data-driven recommendations. 

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. 

Strong organizational skills and attention to detail. 

Proficiency in using editing and proofreading tools. 

Ability to adapt writing style to different target audiences and industries. 

Knowledge of legal and compliance guidelines related to content creation and distribution. 

Proficiency in Microsoft Office Suite and content creation software. 

Portfolio of writing samples demonstrating creativity, versatility, and quality. 

Ability to work independently and take initiative in a self-directed manner. 

Strong problem-solving skills and ability to think critically. 

Flexibility to adapt to changing priorities and business needs. 

Desired:

Prior experience in the healthcare, benefits administration, or education industries 

Familiarity with content management systems (CMS) and basic HTML. 

#LI-JS1 

Compensation and benefits:

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. 

 Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

Medical/dental/vision plans, which start from day one!

Life and accident insurance

401(K) and Roth options

Tax-advantaged accounts (HSA, FSA)

Educational expense reimbursement

Paid parental leave

Other benefits include:

Digital mental health services (Talkspace)

Flexible work hours (availability varies by office and job function)

Training programs

Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing

Charitable matching gift program

And more...

We value inclusion and diversity

to review our U.S. Eligibility Requirements

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.



Reference: 203700426

https://jobs.careeraddict.com/post/96037447

Client Marketing & Communications Content Writer

Posted on Oct 8, 2024 by Gallagher

San Diego, CA
Marketing
Immediate Start
Annual Salary
Full-Time
Introduction:

Indulge your passion for problem-solving and embrace the thrill of addressing risk head-on at Gallagher's global brokerage team. Join a family of diverse minds, united by a relentless pursuit of excellence. As part of our team, you'll be the architect of protection, safeguarding businesses and empowering their ambitions. Together, we'll build a legacy of trust and triumph in the dynamic world of risk management.

We believe that every candidate brings something special to the table, including you! So, even if you feel that you’re close but not an exact match, we encourage you to apply.

Overview:

RPA San Diego operates as a third-party administration (TPA), consulting, and strategic management branch for collectively bargained benefit plans, pooled purchasing arrangements, and trusts.  Our mission is to deliver high-quality, affordable, and accessible health care to our members.  

The Marketing & Communications Content Writer plays a crucial role in developing and delivering impactful content for various marketing channels. They conduct thorough research to stay updated on industry trends and create authentic content that resonates with the target audience. Collaborating with the Marketing & Communications (MarCom) Department, the writer contributes to advertising campaigns and ensures the accuracy and quality of all written materials. They utilize SEO techniques, conduct keyword research, and optimize existing content to drive website traffic. The writer also identifies customer needs and suggests new content to enhance the company's content strategy. Reporting to the Director of Client Marketing & Communications, this role is instrumental in capturing audience attention and supporting the overall marketing and communications objectives. 

How you'll make an impact:

Key Client Marketing & Communications Content Writer duties include the following: 

CONTENT CREATION & DEVELOPMENT 

Conduct in-depth research on industry-related topics to develop authentic and up-to-date content, while staying informed about industry trends. 

Create compelling and engaging content for various marketing channels, including websites, social media, email campaigns, and digital and print materials. 

Collaborate with the MarCom Department to contribute to the creation of content for advertising campaigns. 

Craft attention-grabbing headlines and body copy that captivate the targeted audience and align with brand messaging. 

Identify customer needs and suggest new content ideas to fill gaps in the company's current content strategy. 

Edit and optimize existing content to enhance readability, clarity, and overall effectiveness. 

COPY EDITING & REVIEW 

Proofread and copy edit content for grammar, spelling, punctuation, and style errors, ensuring accuracy and maintaining high-quality standards. 

Review and provide feedback on content created by other team members, ensuring consistency, accuracy, and adherence to brand guidelines. 

Conduct thorough copy reviews to ensure accuracy, clarity, and adherence to brand voice and messaging. 

STRATEGY, PERFORMANCE ANALYSIS, COLLABORATION 

Perform keyword research and utilize SEO techniques to increase website traffic and improve search engine rankings. 

Monitor and analyze content performance metrics, such as engagement and conversion rates, and make data-driven recommendations for improvement. 

Collaborate with cross-functional teams, such as graphic designers and marketing strategists, to ensure content aligns with overall marketing objectives. 

Collaborate with subject matter experts and stakeholders to gather information and insights for content creation. 

Assist in the development and execution of content calendars and editorial plans. 

COMPLIANCE & ORGANIZATION 

Maintain brand consistency and adhere to style guidelines in all written materials. 

Collaborate with legal and compliance teams to ensure content adheres to regulatory guidelines and industry standards. 

Manage multiple projects simultaneously and meet deadlines in a fast-paced, deadline-driven environment. 

Stay organized and maintain accurate documentation of content creation and distribution processes. 

Special projects and other duties as assigned. 

About you:

Required:

Bachelor's degree in marketing, communications, journalism, or a related field. 

3+ years of experience in content writing, copywriting, or a similar role. 

Strong writing and editing skills, with a keen eye for detail and grammar. 

Proficiency in SEO techniques and keyword research. 

Experience in crafting content for various marketing channels, such as websites, social media, email campaigns, and print materials. 

Ability to conduct thorough research and stay updated on industry trends. 

Excellent collaboration and communication skills to work effectively with cross-functional teams. 

Understanding of brand voice and the ability to maintain brand consistency in written materials. 

Knowledge of digital marketing best practices and emerging trends. 

Experience in analyzing content performance metrics and making data-driven recommendations. 

Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. 

Strong organizational skills and attention to detail. 

Proficiency in using editing and proofreading tools. 

Ability to adapt writing style to different target audiences and industries. 

Knowledge of legal and compliance guidelines related to content creation and distribution. 

Proficiency in Microsoft Office Suite and content creation software. 

Portfolio of writing samples demonstrating creativity, versatility, and quality. 

Ability to work independently and take initiative in a self-directed manner. 

Strong problem-solving skills and ability to think critically. 

Flexibility to adapt to changing priorities and business needs. 

Desired:

Prior experience in the healthcare, benefits administration, or education industries 

Familiarity with content management systems (CMS) and basic HTML. 

#LI-JS1 

Compensation and benefits:

On top of a competitive salary, great teams and exciting career opportunities, we also offer a wide range of benefits. 

 Below are the minimum core benefits you’ll get, depending on your job level these benefits may improve:

Medical/dental/vision plans, which start from day one!

Life and accident insurance

401(K) and Roth options

Tax-advantaged accounts (HSA, FSA)

Educational expense reimbursement

Paid parental leave

Other benefits include:

Digital mental health services (Talkspace)

Flexible work hours (availability varies by office and job function)

Training programs

Gallagher Thrive program – elevating your health through challenges, workshops and digital fitness programs for your overall wellbeing

Charitable matching gift program

And more...

We value inclusion and diversity

to review our U.S. Eligibility Requirements

Inclusion and diversity (I&D) is a core part of our business, and it’s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.

Gallagher embraces our employees’ diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.

Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as “protected characteristics”) by applicable federal, state, or local laws.

Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.


Reference: 203700426

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