Job Description:

JOB OBJECTIVE:  We are looking for a dynamic and creative Marketing Intern to join our Applied Markets Segment Marketing team. This position offers a blend of strategic project involvement and executional support, giving the intern a holistic marketing experience in the Animal Health Biologics market segment. The intern will engage in both high-level strategic projects and day-to-day marketing tasks, providing exposure to market analysis, content creation, campaign execution, and development of sales enablement toolkit.

CORE DUTIES:

1. Assist in the development of customer personas and market segmentation strategies to inform account-based marketing campaigns.

2. Assist in conducting competitive landscape analysis, identifying key players and partners and opportunities for rapid test within the Animal Health Biologics market segment.

3. Participate in content creation, including social media, blog posts, email marketing, and promotional materials.

4. Collaborate with the market development manager and sales teams to design and implement training materials.

5. Analyze and report marketing metrics, providing insights and recommendations for campaign optimization.

6. Ensure brand consistency by updating marketing collateral and collaborating with Marketing Services for execution.

7. Work cross-functionally with sales and product teams to support segment marketing and development of sales enablement toolkit.

8. Demonstrates inclusion through words and actions and is accountable for a safe workspace. Acts with kindness, curiosity, and respect for others.

9. Understands and complies with ethical, legal, and regulatory requirements applicable to our business.

10. Embracing and being open to incorporating Promega’s 6 Emotional & Social Intelligence (ESI) core principles in daily work.

11. Understands and complies with ethical, legal and regulatory requirements applicable to our business.

KEY QUALIFICATIONS:

1. Pursuing a degree in Marketing, Life Sciences, Technical writing, Business, or a related field.

2. Strong analytical abilities and familiarity with account-based marketing.

3. Excellent written and verbal communication skills, especially in creating marketing content.

4. Experience with Microsoft Office, Adobe Creative Suite, and social media management platforms.

PREFERRED QUALIFICATIONS:

1. Prior experience with market analysis, content creation, or campaign management.

2. Interest in the life sciences industry and familiarity with pharma/biotech animal health, biotechnology or diagnostics markets.

PHYSICAL DEMANDS:

1. Ability to use a computer for extended periods and utilize Microsoft Office applications.

2. Ability to move within the office and attend meetings in different locations as required.

3. Ability to move objects up to 20 pounds.

At Promega, we value diversity and strive to create an inclusive workplace. We are proud to be an Equal Opportunity Employer, making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected class.