Digital Acquisition Manager
The Digital Acquisition Manager is responsible for the planning and implementation of major digital credit card acquisition campaigns.
Based on the defined objective, he/she plans the campaign mechanics, monitors the success and continuously optimises the campaign success together with the internal interfaces and external agencies.
Main responsibilities:
- Conception and implementation of digital advertising measures
- Management and control of performance and programmatic advertising purchasing incl.
- SEA - Planning and operational implementation of targeted omni-channel campaigns with the aim of selling credit cards
- Monitoring and reporting along the KPIs for digital acquisition/branding
- Budget management and control
Additional responsibilities:
Technical understanding of the digital infrastructure and its components
Management of creative and media agencies
Management of overarching projects in relation to the development of omni-channel marketing
Definition of digital sales strategies, reporting and optimisation processes
Important interfaces:
Marketing - Legal - Supply Mgmt - CRM Marketing Team - Product Team - Media Agencies
Requirements:
Ideally at least 3 years of experience in E-commerce and online marketing
You have initial digital marketing experience with a focus on digital acquisition, E-commerce and online campaigning. Specialised training in digital marketing or E-commerce (FA or university)
Language: German & English
Additional:
Knowledge of Magnolia or comparable CMS system
Knowledge of banner tool systems
Mastery of the Office palette
Reference: 2834145259
Digital Acquisition Manager
Posted on Oct 8, 2024 by Trust In Soda
The Digital Acquisition Manager is responsible for the planning and implementation of major digital credit card acquisition campaigns.
Based on the defined objective, he/she plans the campaign mechanics, monitors the success and continuously optimises the campaign success together with the internal interfaces and external agencies.
Main responsibilities:
- Conception and implementation of digital advertising measures
- Management and control of performance and programmatic advertising purchasing incl.
- SEA - Planning and operational implementation of targeted omni-channel campaigns with the aim of selling credit cards
- Monitoring and reporting along the KPIs for digital acquisition/branding
- Budget management and control
Additional responsibilities:
Technical understanding of the digital infrastructure and its components
Management of creative and media agencies
Management of overarching projects in relation to the development of omni-channel marketing
Definition of digital sales strategies, reporting and optimisation processes
Important interfaces:
Marketing - Legal - Supply Mgmt - CRM Marketing Team - Product Team - Media Agencies
Requirements:
Ideally at least 3 years of experience in E-commerce and online marketing
You have initial digital marketing experience with a focus on digital acquisition, E-commerce and online campaigning. Specialised training in digital marketing or E-commerce (FA or university)
Language: German & English
Additional:
Knowledge of Magnolia or comparable CMS system
Knowledge of banner tool systems
Mastery of the Office palette
Reference: 2834145259
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