Digital Acquisition Manager

Trust In Soda

Posted on Oct 8, 2024 by Trust In Soda
Zürich, Switzerland
IT
Immediate Start
Annual Salary
Contract/Project

The Digital Acquisition Manager is responsible for the planning and implementation of major digital credit card acquisition campaigns.

Based on the defined objective, he/she plans the campaign mechanics, monitors the success and continuously optimises the campaign success together with the internal interfaces and external agencies.

Main responsibilities:

  • Conception and implementation of digital advertising measures
  • Management and control of performance and programmatic advertising purchasing incl.
  • SEA - Planning and operational implementation of targeted omni-channel campaigns with the aim of selling credit cards
  • Monitoring and reporting along the KPIs for digital acquisition/branding
  • Budget management and control

Additional responsibilities:

Technical understanding of the digital infrastructure and its components

Management of creative and media agencies

Management of overarching projects in relation to the development of omni-channel marketing

Definition of digital sales strategies, reporting and optimisation processes

Important interfaces:

Marketing - Legal - Supply Mgmt - CRM Marketing Team - Product Team - Media Agencies

Requirements:

Ideally at least 3 years of experience in E-commerce and online marketing

You have initial digital marketing experience with a focus on digital acquisition, E-commerce and online campaigning. Specialised training in digital marketing or E-commerce (FA or university)

Language: German & English

Additional:

Knowledge of Magnolia or comparable CMS system

Knowledge of banner tool systems

Mastery of the Office palette


Reference: 2834145259

https://jobs.careeraddict.com/post/96023977

This Job Vacancy has Expired!

Trust In Soda

Digital Acquisition Manager

Trust In Soda

Posted on Oct 8, 2024 by Trust In Soda

Zürich, Switzerland
IT
Immediate Start
Annual Salary
Contract/Project

The Digital Acquisition Manager is responsible for the planning and implementation of major digital credit card acquisition campaigns.

Based on the defined objective, he/she plans the campaign mechanics, monitors the success and continuously optimises the campaign success together with the internal interfaces and external agencies.

Main responsibilities:

  • Conception and implementation of digital advertising measures
  • Management and control of performance and programmatic advertising purchasing incl.
  • SEA - Planning and operational implementation of targeted omni-channel campaigns with the aim of selling credit cards
  • Monitoring and reporting along the KPIs for digital acquisition/branding
  • Budget management and control

Additional responsibilities:

Technical understanding of the digital infrastructure and its components

Management of creative and media agencies

Management of overarching projects in relation to the development of omni-channel marketing

Definition of digital sales strategies, reporting and optimisation processes

Important interfaces:

Marketing - Legal - Supply Mgmt - CRM Marketing Team - Product Team - Media Agencies

Requirements:

Ideally at least 3 years of experience in E-commerce and online marketing

You have initial digital marketing experience with a focus on digital acquisition, E-commerce and online campaigning. Specialised training in digital marketing or E-commerce (FA or university)

Language: German & English

Additional:

Knowledge of Magnolia or comparable CMS system

Knowledge of banner tool systems

Mastery of the Office palette

Reference: 2834145259

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