Job Description

The Campaign Manager owns strategic planning and campaign execution for an assigned client/clients.  This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. 

The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.  Campaign Managers must possess a strong inner drive to contribute.  

Responsibilities: 

Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) both independently, and in support of senior members of the team while meeting or surpassing client performance expectations  

Demonstrate diligence, attention to detail and adherence to Optimedia best practices throughout the full digital campaign life-cycle 

Maintain and organize campaign-specific materials in team’s shared document repository 

Lead daily campaign maintenance, including internal questions regarding tracking and status of various campaigns 

Strategic oversight of large accounts and client relationships  

Develop, grow, and maintain relationships with internal teams through exceptional client service  

Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments 

Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance 

Formulate proposals for new client opportunities  

Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch  

Partner with Analytics team on campaign measurement reporting and insights generation  

Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities  

Work with media partners to ensure accurate platform implementation  

Troubleshoot issues on all pre-production and live campaigns  

Provide monthly auditing reports to Agency partners and actualize bill/pay systems when applicable  

Lead and assist in coaching, managing, and educating Campaign Managers and Campaign Specialists, helping to support campaigns  

Attend client meetings, as needed  

Participate in regular knowledge sharing sessions to ensure best practices are leveraged across Optimedia