Job Description

The Manager, U.S. Client Marketing, Merchant/Cobrand, will support client marketing and experiential programs, optimizing the use of Visa's marketing expertise, platforms, and initiatives to help solve our client’s business challenges. The Marketing Manager will deliver marketing solutions, provide thought leadership, and execute programs to grow clients' business and drive revenue.

You will be responsible for planning and executing marketing strategies and partnership initiatives to grow Visa’s business with Visa’s merchant/cobrand clients through the activation of Visa marketing analyses, platforms/initiatives and strategic use of sponsorship assets. This manager is responsible for building partnership relationships with the cross-functional team, including Sales, Product, Legal, Analytics and agencies to deliver best-in-class marketing plans that drive business goals for both Visa and its clients.  

This Manager must be able to thrive in a fast-moving, highly matrixed environment – a results-oriented and adaptable individual with a positive attitude is desired.  You should have a strong track record of working independently while collaborating with internal team members and external clients. Additionally, you should have an innate interest in problem-solving and ability to think outside of the box to find solutions.

Essential Functions

You will support the strategy and execution on key marketing advisory topics to drive client business growth, such as lifecycle marketing engagements, best practices, go-to-market recommendations, sponsorship and event marketing, social/digital marketing, etc.

You will support marketing-related project scoping and requirements while aligning with client 

You will apply data-driven approach to marketing recommendations leveraging Visa data and industry research tools to capture/communicate marketing best practices and customer insights and present to clients 

You will work cross-functionally to develop and implement marketing projects that leverage the best of Visa resources and expertise (e.g., with Sales, Analytics, Product, Marketing, Legal, etc.) 

You will help identify new marketing opportunities for clients and support the creation of effective presentations to pitch to clients

You will lead end-to-end delivery of marketing projects, including the day-to-day prioritization of work across multiple projects, deliverables and stakeholders (e.g., develop project plan, brief with agencies and agency management, creative development, review process with legal) with limited supervisory support

You will support the key products/marketing initiatives for both Visa and the Client, e.g., NFL/Olympics promotion, product launches, brand refreshes, etc.

You will manage ad hoc requests from key stakeholders, e.g., clients, Visa senior leadership, etc.

You will manage the budget/finance process as part of the marketing campaign execution  

You will be responsible for overall project management (including creating and tracking timelines, milestones and tasks)

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.