Job Description

Marketing Manager I/II – HCP Marketing, U.S. Migraine

The Marketing Manager, HCP reports to the Director, HCP Marketing, U.S. Migraine. This person will assist with the creation of non-personal promotional materials and execution of the non-personal media strategy, and help develop HCP marketing materials. The Marketing Manager will have a critical role developing materials and programs for the brand in partnership with multiple cross-functional stakeholders, serving as the source of brand knowledge and delivery excellence. This individual will be a strategic partner to our digital lab and media partners to establish highly effective materials and communications to HCPs. As a prominent member of the UBRELVY Marketing Team, this person must demonstrate strong competency in communication, strategic thinking and analytical skills to successfully execute against the brand’s strategic plans. Strong collaboration with the Integrated Brand Team and Sales Leadership Teams is essential in this role.

Key Job Responsibilities

Develop HCP marketing materials that pull through the brand strategy, including digital and non-personal assets, leave behinds and digital selling tools

Strategic lead for the non-personal and HCP media strategy, helping to identify new opportunities to reach more customers efficiently

Partner with medical, legal, and regulatory teams to review and approve promotional materials

Partner with MABI to gain insights and deep understanding of our customers

Support and participate in business and marketing plans development 

Develop robust working relationships with key customers (both internal and external) through exceptional communication and partnership practices

Bring innovative opportunities to differentiate brand and education providers

Collaborate and communicate with multiple agencies and external vendors to plan for, prioritize, and execute brand tactics

Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements