Job Description

The US Commercial Precision Medicine and Diagnostics (PM&Dx) team is responsible for providing franchise-level marketing support on companion diagnostics and biomarker functions, executing companion diagnostics tactics in the field, and contributing to product development in the diagnostics space for pipeline assets.  This group works collaboratively with other teams to contribute to the development of brand plans and works alongside AbbVie internal and external partners to develop CDx strategies and execute Precision Medicine and Diagnostic marketing tactics.

The Marketing Manager, Oncology Precision Medicine and Diagnostics, ODL and Teliso-V will provide marketing support on companion diagnostics and biomarker functions, working closely with brand teams to develop diagnostic strategies for a new portfolio Oncology Diagnostic Liaison (ODL) field team and also support the launch of Teliso-V in NSCLC. This individual will be responsible for developing diagnostic strategy with the other members of Commercial Oncology Precision Medicine & Diagnostics team and executing on the tactical plan with other internal and external teams (ODLs, Strategic Account Managers (SAMs), Oncology Specialists (OS), and diagnostic partners), with the ultimate goal of promoting education on companion diagnostic testing, developing new business relationships with pathology, and supporting test availability and test quality to ensure accurate and timely identification of appropriate patients for therapy. The Marketing Manager (MM) does not have direct reports but must demonstrate the ability to lead without authority, work with ambiguity, and build a collaborative and integrated commercial team.

Major Responsibilities

Develop and implement effective marketing tactics and materials for the portfolio ODL field team focused on biomarker education and optimal operationalization of testing

Achieve alignment and effective execution related to field tools, analytics and reporting for the ODL team to stakeholders

Work cross-functionally with internal teams as well as AbbVie commercial field sales and analytic/support organizations to create, implement and optimize all necessary in-field team strategic initiatives

Work with internal Commercial Oncology Precision Medicine & Diagnostics team to develop and implement the national diagnostic strategies and activities for Teliso-V

Collaborate with external diagnostics partners as appropriate to execute U.S. joint commercial plans for Teliso-V

Master technical & market knowledge related to oncology Dx testing (e.g., IHC, NGS) and how it fits in the treatment paradigm of targeted therapies and/or genomically-defined tumors

Collaborate with training teams to ensure internal and external training needs for CDx are met

Contribute to the integrated strategy and annual planning process for Congresses and Sponsorships related to Teliso-V and the ODLs

Support Pathology External Expert (EE) engagements, inclusive of executing individual contracting engagements and potential advisory boards

Maintain constant channels of collaboration with internal Brand team to develop and execute brand-specific biomarker strategies as a part of the broader brand planning process

Oversee approval of Statements of Work, Purchase Orders, and consulting contracts, including coordination with relevant individuals and vendors, as required

Participate in the annual budgeting process to ensure appropriate funding to deliver on team objectives and manage projects to budget

Potential for other responsibilities as business needs evolve

Promote a culture of compliance and ensuring adherence to relevant policies and procedures related to planning and executing Precision Medicine and Diagnostics programming