Lead HCP Marketing - Biosimilars
Posted on Oct 5, 2024 by Dr Reddy's Laboratories Limited
Princeton, NJ
Marketing
Immediate Start
Annual Salary
Full-Time
Job Description
The Lead, Healthcare Provider (HCP) Marketing, {Denosumab Biosimilar (Oncology and Rheumatology)} is the go-to subject matter expert on HCPs, congresses and the brand across the biosimilar and biologic product pipeline.
Reporting to the Head of Marketing, US Biologics, the Lead HCP Marketing will work on a hybrid work schedule from our Princeton, NJ office. Incumbent will focus on responsibilities and duties mentioned but not limited to, the following:
HCP Marketing
Gain and leverage insights and analysis of HCP customer targets, needs, and market environment to inform launch strategies and develop tactical plans for our first biosimilar, AVT03 (denosumab) in our pipeline.
Lead the development of the yearly integrated brand plan for the commercial team, create programs and tactics to support the strategy, and execute the tactical marketing plans focused on HCP audiences into the assigned indication
Partners with analytics team and external partners to define success metrics and analyze performance of non-personal and personal programs on an ongoing basis
Effectively manage internal key stakeholders and external agency partners and organizations
Partner closely with PRC (Product Review Committee- Regulatory, Legal and Medical reviewers) and champion discussions and tactics through promotional materials review
Align with Sales leadership and Sales Training on ensuring launch readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare for Sales Meetings.
Stay up to date on market trends, competitive landscape, and regulatory requirements related to the disease states and product(s) under your responsibility
Attend relevant conferences and meetings to stay abreast of the latest industry developments
Develop a strong customer/ KOL network growing our external presence in the market
Identify strategic market opportunities and make recommendations to enhance brand performance
Spend 1:1 time with field representatives and meeting customers on a quarterly basis
Manage timelines and budgets in accordance with brand plan for the commercial team
Deliver on key brand expectations such as Brand Lead, Integrated Launch Plan Readiness tracking, and Quarterly Business Reviews with senior leadership.
National and Regional Congress Presence
Work closely with team executive assistant on congress plans, attendees, registrations and travel throughout the year
Lead the organization, development, and execution of critical US congresses for the biologics division
Coordinate with congress vendors on sponsorships and secure booth presence, as needed
Set-up meetings with key KOLs during congresses for internal Dr. Reddy’s colleagues
The Lead, Healthcare Provider (HCP) Marketing, {Denosumab Biosimilar (Oncology and Rheumatology)} is the go-to subject matter expert on HCPs, congresses and the brand across the biosimilar and biologic product pipeline.
Reporting to the Head of Marketing, US Biologics, the Lead HCP Marketing will work on a hybrid work schedule from our Princeton, NJ office. Incumbent will focus on responsibilities and duties mentioned but not limited to, the following:
HCP Marketing
Gain and leverage insights and analysis of HCP customer targets, needs, and market environment to inform launch strategies and develop tactical plans for our first biosimilar, AVT03 (denosumab) in our pipeline.
Lead the development of the yearly integrated brand plan for the commercial team, create programs and tactics to support the strategy, and execute the tactical marketing plans focused on HCP audiences into the assigned indication
Partners with analytics team and external partners to define success metrics and analyze performance of non-personal and personal programs on an ongoing basis
Effectively manage internal key stakeholders and external agency partners and organizations
Partner closely with PRC (Product Review Committee- Regulatory, Legal and Medical reviewers) and champion discussions and tactics through promotional materials review
Align with Sales leadership and Sales Training on ensuring launch readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare for Sales Meetings.
Stay up to date on market trends, competitive landscape, and regulatory requirements related to the disease states and product(s) under your responsibility
Attend relevant conferences and meetings to stay abreast of the latest industry developments
Develop a strong customer/ KOL network growing our external presence in the market
Identify strategic market opportunities and make recommendations to enhance brand performance
Spend 1:1 time with field representatives and meeting customers on a quarterly basis
Manage timelines and budgets in accordance with brand plan for the commercial team
Deliver on key brand expectations such as Brand Lead, Integrated Launch Plan Readiness tracking, and Quarterly Business Reviews with senior leadership.
National and Regional Congress Presence
Work closely with team executive assistant on congress plans, attendees, registrations and travel throughout the year
Lead the organization, development, and execution of critical US congresses for the biologics division
Coordinate with congress vendors on sponsorships and secure booth presence, as needed
Set-up meetings with key KOLs during congresses for internal Dr. Reddy’s colleagues
Reference: 203339255
https://jobs.careeraddict.com/post/95818020
Lead HCP Marketing - Biosimilars
Posted on Oct 5, 2024 by Dr Reddy's Laboratories Limited
Princeton, NJ
Marketing
Immediate Start
Annual Salary
Full-Time
Job Description
The Lead, Healthcare Provider (HCP) Marketing, {Denosumab Biosimilar (Oncology and Rheumatology)} is the go-to subject matter expert on HCPs, congresses and the brand across the biosimilar and biologic product pipeline.
Reporting to the Head of Marketing, US Biologics, the Lead HCP Marketing will work on a hybrid work schedule from our Princeton, NJ office. Incumbent will focus on responsibilities and duties mentioned but not limited to, the following:
HCP Marketing
Gain and leverage insights and analysis of HCP customer targets, needs, and market environment to inform launch strategies and develop tactical plans for our first biosimilar, AVT03 (denosumab) in our pipeline.
Lead the development of the yearly integrated brand plan for the commercial team, create programs and tactics to support the strategy, and execute the tactical marketing plans focused on HCP audiences into the assigned indication
Partners with analytics team and external partners to define success metrics and analyze performance of non-personal and personal programs on an ongoing basis
Effectively manage internal key stakeholders and external agency partners and organizations
Partner closely with PRC (Product Review Committee- Regulatory, Legal and Medical reviewers) and champion discussions and tactics through promotional materials review
Align with Sales leadership and Sales Training on ensuring launch readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare for Sales Meetings.
Stay up to date on market trends, competitive landscape, and regulatory requirements related to the disease states and product(s) under your responsibility
Attend relevant conferences and meetings to stay abreast of the latest industry developments
Develop a strong customer/ KOL network growing our external presence in the market
Identify strategic market opportunities and make recommendations to enhance brand performance
Spend 1:1 time with field representatives and meeting customers on a quarterly basis
Manage timelines and budgets in accordance with brand plan for the commercial team
Deliver on key brand expectations such as Brand Lead, Integrated Launch Plan Readiness tracking, and Quarterly Business Reviews with senior leadership.
National and Regional Congress Presence
Work closely with team executive assistant on congress plans, attendees, registrations and travel throughout the year
Lead the organization, development, and execution of critical US congresses for the biologics division
Coordinate with congress vendors on sponsorships and secure booth presence, as needed
Set-up meetings with key KOLs during congresses for internal Dr. Reddy’s colleagues
The Lead, Healthcare Provider (HCP) Marketing, {Denosumab Biosimilar (Oncology and Rheumatology)} is the go-to subject matter expert on HCPs, congresses and the brand across the biosimilar and biologic product pipeline.
Reporting to the Head of Marketing, US Biologics, the Lead HCP Marketing will work on a hybrid work schedule from our Princeton, NJ office. Incumbent will focus on responsibilities and duties mentioned but not limited to, the following:
HCP Marketing
Gain and leverage insights and analysis of HCP customer targets, needs, and market environment to inform launch strategies and develop tactical plans for our first biosimilar, AVT03 (denosumab) in our pipeline.
Lead the development of the yearly integrated brand plan for the commercial team, create programs and tactics to support the strategy, and execute the tactical marketing plans focused on HCP audiences into the assigned indication
Partners with analytics team and external partners to define success metrics and analyze performance of non-personal and personal programs on an ongoing basis
Effectively manage internal key stakeholders and external agency partners and organizations
Partner closely with PRC (Product Review Committee- Regulatory, Legal and Medical reviewers) and champion discussions and tactics through promotional materials review
Align with Sales leadership and Sales Training on ensuring launch readiness of materials (print and digital) to support the Commercial Field Organization and work cross-functionally to prepare for Sales Meetings.
Stay up to date on market trends, competitive landscape, and regulatory requirements related to the disease states and product(s) under your responsibility
Attend relevant conferences and meetings to stay abreast of the latest industry developments
Develop a strong customer/ KOL network growing our external presence in the market
Identify strategic market opportunities and make recommendations to enhance brand performance
Spend 1:1 time with field representatives and meeting customers on a quarterly basis
Manage timelines and budgets in accordance with brand plan for the commercial team
Deliver on key brand expectations such as Brand Lead, Integrated Launch Plan Readiness tracking, and Quarterly Business Reviews with senior leadership.
National and Regional Congress Presence
Work closely with team executive assistant on congress plans, attendees, registrations and travel throughout the year
Lead the organization, development, and execution of critical US congresses for the biologics division
Coordinate with congress vendors on sponsorships and secure booth presence, as needed
Set-up meetings with key KOLs during congresses for internal Dr. Reddy’s colleagues
Reference: 203339255
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