Company: Texmo Blank
Texmo Blank is a leading multinational investment casting company renowned for our innovative products and commitment to excellence. With a global presence and a diverse portfolio, we are dedicated to driving growth and delivering exceptional value to our customers.

Reports to: VP of Sales

Position Overview:
The Sales Analyst / CRM Administrator is a dual-role position responsible for analysing sales data and managing the organisation's CRM system to drive business growth and improve sales productivity. The role involves collecting and analysing sales data, managing the sales pipeline, reviewing customer information, identifying market trends, and generating detailed reports. The primary goal is to develop and implement
strategies that enhance sales performance and optimise CRM utilisation.

Key Responsibilities:
Sales Data Analysis:
• Collect and analyse sales data to assess performance, identify trends, and uncover opportunities for improvement.
• Review and analyse current customer data to understand buying patterns, customer needs, and potential for upselling or cross-selling.
• Analyse market trends and competitive data to support strategic decision-making.
• Develop detailed reports and visualisations to communicate findings and recommendations to sales leadership.
CRM Management:
• Oversee the administration of the CRM system, including user management, system configuration, and data integrity.
• Customise CRM fields, dashboards, and reports to meet the needs of the sales team and management.
• Troubleshoot and resolve CRM system issues, collaborating with IT support as needed.
• Conduct regular system audits and updates to ensure optimal performance and data accuracy.
Pipeline Management:
• Monitor and manage the sales pipeline to ensure accuracy and completeness of data.
• Track the progress of deals through different stages of the pipeline and identify bottlenecks or areas for improvement.
• Collaborate with the sales team to ensure timely and effective follow-up on leads and opportunities.
• Generate pipeline reports to provide insights into sales forecasts, deal closures, and revenue projections.
Reporting and Forecasting:
• Generate and distribute regular sales reports, including performance summaries, pipeline reports, and forecast analyses.
• Assist in the development of sales forecasts and budgets based on historical data and market trends.
Strategy Development:
• Develop and implement strategies to improve sales productivity and effectiveness based on datadriven insights.
• Collaborate with sales and marketing teams to design and execute initiatives that drive revenue growth and customer engagement.
Process Improvement:
• Identify and implement process improvements to enhance the efficiency and effectiveness of the sales team.
• Provide training and support to sales staff on CRM best practices and usage.
Customer Relationship Management:
• Monitor and manage customer data within the CRM to ensure accuracy and completeness.
• Assist in developing strategies for customer engagement and retention based on CRM insights. Collaboration:
• Work closely with sales, marketing, and IT teams to align CRM strategies with organisational goals.
• Support cross-functional projects and initiatives as required