Senior Account Executive

Posted on Oct 4, 2024 by TURNER
Denver, CO
Customer Service
Immediate Start
Annual Salary
Full-Time
, a full-service public relations and digital communications agency specializing in travel, outdoor, lifestyle, and wellness brands is seeking a Senior Account Executive with a passion for storytelling and media relations for the industries we serve. Candidates must have 5+ years of media relations experience with demonstrated results. Candidates with in-house backgrounds who are ready to try the agency world are encouraged to apply also. This hybrid role is based in Denver, CO, requiring two days per week in office to work alongside the team.

Specific responsibilities may include:

Supports daily activities for designated travel/tourism/lifestyle accounts as part of a multi-person account team

Contributes 70 percent of time to proactive media relations, with a focus on consumer media and thought leadership across travel, outdoor, active, wellness verticals

Maintains and leverages strong relationships with top-tier national and regional media across platforms; gets ahead of coverage opportunities

Plans, implements and manages client media missions and media events

Plans and executes group media familiarization tours in destination (some travel required)

Understands clients’ business objectives and demonstrates an ability to ideate fresh, on-brand story angles to proactively pitch to media

Writes/edits client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios, talking points and fact sheets

Assists in managing junior staffers media and client relations efforts, including editing media lists, pitches, hit announcements and client reports

Stays updated on media and influencer trends to incorporate into earned media strategies

Assists with team management, resources and deadlines

Assists with client relations through meetings, conference calls, events and day-to-day contact

Stays abreast of current industry news and trends, including how AI is impacting newsrooms and media relations efforts

Brainstorms new, fresh story angles and proactively pitches them to relevant media to support collection launches, collaborations and trend-driven narratives

Acts as first set of eyes for pitches prepared by junior staff  

Knowledge and Skills Required: 

5+ years of communications experience, preferably in travel/tourism industry and relevant experience with product brands through partnerships or standalone campaigns

Holds established national and regional media relationships, and the skills to develop new relationships using traditional and digital tools

BA or BS in public relations, journalism, communications or related field

Excellent interpersonal and communication skills

Proficient in AP Style

Previous experience coordinating media familiarization tours, media events and media missions

Possesses excellent writing skills, with a strong attention to detail

Uses social media tools regularly and has experience integrating social media into PR programs

Proficiency using Cision and Muck Rack platforms.  

Understanding of influencer vetting tools preferred.

Interest in traveling both domestically and internationally as needed for clients (current passport and valid driver’s license needed).

Passion for the travel/tourism/lifestyle industries and the ability to spot trends. Want to impress us? Tell us what you think is the ‘Next Big Thing’ (and/or, what is so, totally, cliché this year).

Other ways to WOW us:

If you’ve spent some time exploring the world

If you have a personal hobby or interest involving anything remotely relevant to our client portfolio. Climbing mountains? Serious foodie? Building orphanages in Africa? So do we, and our authenticity with clients is important to us.

You’ve published anything, anywhere – anything from a personal blog to bylined articles; please include the links

About TURNER

is a public relations, social media and digital communications firm representing some of the world’s best destinations, resorts and brands. We specialize in tourism, travel and active lifestyle brands (“the places you want go, and the items you need in your suitcase”). We have offices in New York, Chicago, and Denver, with teams in Miami, Portland, and Charleston, to best service our worldwide clients.

Salary range varies based on experience, $72,000-$80,000. TURNER is an Equal Opportunity Employer.

Reference: 203244792

https://jobs.careeraddict.com/post/95789675

Senior Account Executive

Posted on Oct 4, 2024 by TURNER

Denver, CO
Customer Service
Immediate Start
Annual Salary
Full-Time
, a full-service public relations and digital communications agency specializing in travel, outdoor, lifestyle, and wellness brands is seeking a Senior Account Executive with a passion for storytelling and media relations for the industries we serve. Candidates must have 5+ years of media relations experience with demonstrated results. Candidates with in-house backgrounds who are ready to try the agency world are encouraged to apply also. This hybrid role is based in Denver, CO, requiring two days per week in office to work alongside the team.

Specific responsibilities may include:

Supports daily activities for designated travel/tourism/lifestyle accounts as part of a multi-person account team

Contributes 70 percent of time to proactive media relations, with a focus on consumer media and thought leadership across travel, outdoor, active, wellness verticals

Maintains and leverages strong relationships with top-tier national and regional media across platforms; gets ahead of coverage opportunities

Plans, implements and manages client media missions and media events

Plans and executes group media familiarization tours in destination (some travel required)

Understands clients’ business objectives and demonstrates an ability to ideate fresh, on-brand story angles to proactively pitch to media

Writes/edits client collateral, which includes but is not limited to, news releases, media alerts, photo captions, media pitches, bios, talking points and fact sheets

Assists in managing junior staffers media and client relations efforts, including editing media lists, pitches, hit announcements and client reports

Stays updated on media and influencer trends to incorporate into earned media strategies

Assists with team management, resources and deadlines

Assists with client relations through meetings, conference calls, events and day-to-day contact

Stays abreast of current industry news and trends, including how AI is impacting newsrooms and media relations efforts

Brainstorms new, fresh story angles and proactively pitches them to relevant media to support collection launches, collaborations and trend-driven narratives

Acts as first set of eyes for pitches prepared by junior staff  

Knowledge and Skills Required: 

5+ years of communications experience, preferably in travel/tourism industry and relevant experience with product brands through partnerships or standalone campaigns

Holds established national and regional media relationships, and the skills to develop new relationships using traditional and digital tools

BA or BS in public relations, journalism, communications or related field

Excellent interpersonal and communication skills

Proficient in AP Style

Previous experience coordinating media familiarization tours, media events and media missions

Possesses excellent writing skills, with a strong attention to detail

Uses social media tools regularly and has experience integrating social media into PR programs

Proficiency using Cision and Muck Rack platforms.  

Understanding of influencer vetting tools preferred.

Interest in traveling both domestically and internationally as needed for clients (current passport and valid driver’s license needed).

Passion for the travel/tourism/lifestyle industries and the ability to spot trends. Want to impress us? Tell us what you think is the ‘Next Big Thing’ (and/or, what is so, totally, cliché this year).

Other ways to WOW us:

If you’ve spent some time exploring the world

If you have a personal hobby or interest involving anything remotely relevant to our client portfolio. Climbing mountains? Serious foodie? Building orphanages in Africa? So do we, and our authenticity with clients is important to us.

You’ve published anything, anywhere – anything from a personal blog to bylined articles; please include the links

About TURNER

is a public relations, social media and digital communications firm representing some of the world’s best destinations, resorts and brands. We specialize in tourism, travel and active lifestyle brands (“the places you want go, and the items you need in your suitcase”). We have offices in New York, Chicago, and Denver, with teams in Miami, Portland, and Charleston, to best service our worldwide clients.

Salary range varies based on experience, $72,000-$80,000. TURNER is an Equal Opportunity Employer.

Reference: 203244792

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