Job Description

The Content & Product Marketing Manager will contribute to the development of content across the full buyers’ journey, from thought leadership/brand building to bottom-of-funnel sales collateral pieces. The Content & Product Marketing Manager will work closely with other members of the marketing team as well as teams across Appcast, including product development, sales, strategy and customer success, to ensure that our products are positioned effectively in the market. This role requires a blend of strategic thinking, extensive collaboration, and creative execution. This person will be a key contributor to our marketing team as they support Appcast’s aggressive growth goals and transform how great companies find great talent. 

Job Responsibilities

Own case studies and testimonials - Identify potential testimonials and case study sources, interview customers to collect relevant details, and write the case studies/craft testimonials for customer review and signoff.  

Contribute to collateral development - Develop market-facing materials (e.g., PowerPoint decks) with strong value messaging and storytelling; create sales materials including external one pagers and internal training materials;  

Content asset lifecycle management – across all forms of content, manage repositories of materials (Content Library, Mindtickle & Sharepoint) and sunset when required. 

Collaborate with internal stakeholders in Product, Platform, Strategy and Sales to build deep product knowledge and leverage in marketing strategies and campaigns  

Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels 

Collaborate with internal and external design resources as well as subject matter experts 

Assess the effectiveness of the product marketing programs, tools (G2), and technology (Mindtickle) that support Appcast’s GTM efforts on an ongoing basis 

Understand our customers’ problems and needs; assist with developing and then continuously evolving our buyer personas; use data to inform decisions.