Director, Content Strategy
Posted on Oct 3, 2024 by Saatchi & Saatchi X
Cincinnati, OH
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
The Director, Content Strategy manages the successful activation of growth strategies for Saatchi & Saatchi X and provide support at the execution level on the Wendy's account. We've created a unique model where we sit onsite at Wendy's HQ (two words: Free. Frosty®.) and blow their minds daily with innovative solutions to whatever creative problems they toss our way. We collaborate with our clients to elevate the expected and embrace the new, the next and the complex.You will use data to develop content strategies to drive sales and a positive customer experience at restaurants with digital menuboards. You will partner with many teams to design & implement strategies. You will have the ability to translate sales data and consumer behavior into strategic opportunities for content optimization, an eye for design and enthusiasm for the customer experience. You will report to Senior Leadership.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
You will lead the content strategy for all interior and exterior digital signage for Wendy's.
You'll develop digital content strategies that direct more relevant and effective customer experiences
You will work with cross-functional team leads to help shape creative execution, testing, optimization and measurement
You will strive toward continuous improvement and impact
Work closely with finance to monitor and analyze sales to identify content enhancement opportunities
Work with Acrelec to develop software enhancements (dynamic pricing, suggestive sell)
Develop and measure A/B test scenarios to constantly learn
Handle the digital signage and merchandising strategy for all new program launches including suggestive sell strategy
Manage digital signage and merchandising blocking charts
Attend digital signage and merchandising delivery calls
Review and approve digital signage and merchandising creative
Responsible for content accuracy
The Director, Content Strategy manages the successful activation of growth strategies for Saatchi & Saatchi X and provide support at the execution level on the Wendy's account. We've created a unique model where we sit onsite at Wendy's HQ (two words: Free. Frosty®.) and blow their minds daily with innovative solutions to whatever creative problems they toss our way. We collaborate with our clients to elevate the expected and embrace the new, the next and the complex.You will use data to develop content strategies to drive sales and a positive customer experience at restaurants with digital menuboards. You will partner with many teams to design & implement strategies. You will have the ability to translate sales data and consumer behavior into strategic opportunities for content optimization, an eye for design and enthusiasm for the customer experience. You will report to Senior Leadership.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
You will lead the content strategy for all interior and exterior digital signage for Wendy's.
You'll develop digital content strategies that direct more relevant and effective customer experiences
You will work with cross-functional team leads to help shape creative execution, testing, optimization and measurement
You will strive toward continuous improvement and impact
Work closely with finance to monitor and analyze sales to identify content enhancement opportunities
Work with Acrelec to develop software enhancements (dynamic pricing, suggestive sell)
Develop and measure A/B test scenarios to constantly learn
Handle the digital signage and merchandising strategy for all new program launches including suggestive sell strategy
Manage digital signage and merchandising blocking charts
Attend digital signage and merchandising delivery calls
Review and approve digital signage and merchandising creative
Responsible for content accuracy
Reference: 203188704
https://jobs.careeraddict.com/post/95759245
Director, Content Strategy
Posted on Oct 3, 2024 by Saatchi & Saatchi X
Cincinnati, OH
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
The Director, Content Strategy manages the successful activation of growth strategies for Saatchi & Saatchi X and provide support at the execution level on the Wendy's account. We've created a unique model where we sit onsite at Wendy's HQ (two words: Free. Frosty®.) and blow their minds daily with innovative solutions to whatever creative problems they toss our way. We collaborate with our clients to elevate the expected and embrace the new, the next and the complex.You will use data to develop content strategies to drive sales and a positive customer experience at restaurants with digital menuboards. You will partner with many teams to design & implement strategies. You will have the ability to translate sales data and consumer behavior into strategic opportunities for content optimization, an eye for design and enthusiasm for the customer experience. You will report to Senior Leadership.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
You will lead the content strategy for all interior and exterior digital signage for Wendy's.
You'll develop digital content strategies that direct more relevant and effective customer experiences
You will work with cross-functional team leads to help shape creative execution, testing, optimization and measurement
You will strive toward continuous improvement and impact
Work closely with finance to monitor and analyze sales to identify content enhancement opportunities
Work with Acrelec to develop software enhancements (dynamic pricing, suggestive sell)
Develop and measure A/B test scenarios to constantly learn
Handle the digital signage and merchandising strategy for all new program launches including suggestive sell strategy
Manage digital signage and merchandising blocking charts
Attend digital signage and merchandising delivery calls
Review and approve digital signage and merchandising creative
Responsible for content accuracy
The Director, Content Strategy manages the successful activation of growth strategies for Saatchi & Saatchi X and provide support at the execution level on the Wendy's account. We've created a unique model where we sit onsite at Wendy's HQ (two words: Free. Frosty®.) and blow their minds daily with innovative solutions to whatever creative problems they toss our way. We collaborate with our clients to elevate the expected and embrace the new, the next and the complex.You will use data to develop content strategies to drive sales and a positive customer experience at restaurants with digital menuboards. You will partner with many teams to design & implement strategies. You will have the ability to translate sales data and consumer behavior into strategic opportunities for content optimization, an eye for design and enthusiasm for the customer experience. You will report to Senior Leadership.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Your Impact:
You will lead the content strategy for all interior and exterior digital signage for Wendy's.
You'll develop digital content strategies that direct more relevant and effective customer experiences
You will work with cross-functional team leads to help shape creative execution, testing, optimization and measurement
You will strive toward continuous improvement and impact
Work closely with finance to monitor and analyze sales to identify content enhancement opportunities
Work with Acrelec to develop software enhancements (dynamic pricing, suggestive sell)
Develop and measure A/B test scenarios to constantly learn
Handle the digital signage and merchandising strategy for all new program launches including suggestive sell strategy
Manage digital signage and merchandising blocking charts
Attend digital signage and merchandising delivery calls
Review and approve digital signage and merchandising creative
Responsible for content accuracy
Reference: 203188704
Share this job:
Alert me to jobs like this:
Amplify your job search:
Expert career advice
Increase interview chances with our downloads and specialist services.
Visit Blog