Job Description

The VP, Programmatic will be responsible for advocating programmatic practices with internal and external stakeholders, and overseeing scalable campaign execution operation and procedures. He/she will be responsible for achieving spend targets through capitalizing on upsell opportunities and organic growth. The ideal candidate drives adoption of Precision service models across Zenith through advocacy, education, and client management.

This highly motivated, detail-oriented individual manages a team of experts who work with agency teams to ensure the value proposition of the Precision offering is fully understood, embraced, and translated into highly successful campaign execution. The VP, Programmatic leads a team responsible for defining innovative strategies for each client with support from the centralized PMX resources.  He/she provides strategic thought leadership on process, audience strategies, campaign optimization, and the growth of the Precision operation. It is the VP’s responsibility to ensure that all applicable programmatic techniques and technologies are deployed for optimal campaign performance. 

The ideal candidate will have extensive experience in digital media buying, with a focus on Addressable Display, Video, Social, Search and Mobile campaign management.  The role requires strong analytical thinking ability, excellent presentation skills, experience managing and coaching direct reports in a rapid growth environment, and deep experience in the DSP and exchange-based media buying industry.

As a Zenith thought leader, the VP, Programmatic must possess a strong inner drive to redesign the digital communications landscape, to engage and challenge some of the finest minds in the industry, and to further grow and establish of a new type of media entity for Zenith that seamlessly integrates technology and strategy.