Are you a dynamic marketing professional looking to make a significant impact? We're seeking a Digital Marketing Executive to drive our online presence and enhance our brand visibility through strategic digital initiatives.
As a Digital Marketing Executive, you will play a crucial role in aligning our marketing strategies with our business objectives, ensuring measurable growth and brand success.
Ainscough Crane Hire are the UKs leading crane company.
Based across 30 locations, our dedicated team of experts are passionate about delivering projects on time, to budget and, most importantly, to the highest possible standard of safety. Our industry-recognised Make the Safe Choice ethos is at our core and underpins every single thing we do, from contract lifts and crane hire to specialist projects for customers.
Our reputation as a market leader is not just a result of our expansive fleet and comprehensive network of locations across the UK, but is also derived from the workplace culture that allows our team to perform their duties with passion and pride.
Key Responsibilities
- Develop and execute comprehensive marketing plans, focusing on SEO and PPC strategies to optimize website traffic and search engine rankings.
- Manage content across various platforms, ensuring adherence to brand guidelines and consistency in messaging.
- Conduct in-depth keyword research and competitor analysis to enhance content performance.
- Utilize SEO best practices to optimize website content and improve search visibility.
- Monitor and analyse website performance using Google Analytics and other tools.
- Collaborate with internal teams and external partners to deliver integrated marketing campaigns and initiatives.
- Oversee PPC campaigns to drive targeted traffic and maximize ROI.
- Maintain and update websites using WordPress, Magento, and other latest technologies.
Person Specification
- CIM qualification and Bachelor’s degree in Marketing or related field.
- Proven experience in SEO and PPC management.
- Strong understanding of digital marketing principles and best practices.
- Experience in B2B marketing and proficiency in Adobe Creative Cloud.
- Excellent communication and analytical skills.
- Ability to manage multiple social media platforms effectively.
- Proficiency in PHP, HTML, and CSS coding is advantageous.
Benefits for a Digital Marketing Executive
* Competitive salary
* Opportunity for professional growth and development
* 24 days annual leave plus an additional day at 2 years service, 5 years service and 10 years service
* Group life assurance 2 x basic salary
* Pension 4% employer 5% employees
* Online access to payslips, book and view holidays and personal info
* Access to the Ainscough Advantage (People Value) benefits platform
If you're passionate about digital marketing and ready to take on a challenging yet rewarding role, apply now and be part of our journey to success