A dynamic and forward-thinking education recruitment services provider in Newcastle-Under-Lyme, is seeking a Digital Marketing Manager to lead online marketing efforts and enhance the brand presence.
Key Responsibilities:
As the Digital Marketing Manager, you will play a critical role in developing and executing our digital marketing strategy. Your key responsibilities will include:
* Develop and implement a comprehensive digital marketing strategy across multiple channels (website, social media, email, SEO, paid advertising)
* Manage and optimize our website and social media platforms to ensure maximum visibility and user engagement.
* Plan and execute paid digital campaigns (Google Ads, social media advertising, etc.)
* Analyze data and metrics to measure the performance of digital campaigns and make data-driven decisions for continuous improvement.
* Collaborate with internal teams (admissions, content creators, designers) to create compelling digital content and messaging aligned with our brand and goals.
* Stay up-to-date with the latest trends and technologies in digital marketing to ensure we remain innovative and competitive in the education space.
* Manage and mentor a team of marketing professionals, ensuring the successful delivery of projects.
Key Skills & Qualifications:
* Proven experience in digital marketing, ideally within the education or recruitment sector or a related field.
* Strong knowledge of SEO, SEM, PPC, social media advertising, and email marketing.
* Experience with analytics tools such as Google Analytics and social media insights to track and report on performance.
* Ability to work independently and manage multiple projects in a fast-paced environment.
* Excellent written and verbal communication skills.
* Experience in managing marketing budgets and optimizing return on investment (ROI).
* Team management experience is preferred.
* Degree in Marketing, Communications, or a related field is desirable but not essential.
Appointment will be subject to DBS and right work work checks and satisfactory references