Patient Services, Marketing Manager I/II
Posted on Sep 29, 2024 by AbbVie
Mettawa, IL
Marketing
Immediate Start
Annual Salary
Full-Time
Job Description
Talent will be hired at a level commensurate with experience.
About AbbVie Patient Services Marketing
The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.
Role Overview
This Marketing Manager role reports to the Associate Director of Marketing, APS Portfolio and Innovation, and is responsible for supporting the strategy development and execution of marketing initiatives at scale for the AbbVie Patient Services portfolio. This role requires a strong understanding of health care market dynamics, patient and provider user experience and needs, and the ability to work in a complex, matrixed environment.
Strategic Initiatives: Identify industry trends and competitive intelligence to optimize patient support programs and marketing initiatives.
Market Insights: Use market research and advisory boards to define strategic opportunities for engaging patients, providers, and office staff.
Initiative Development: Create and implement initiatives aligned with APS's strategic imperatives and marketing priorities.
Cross-functional Collaboration: Work with Medical, Regulatory, Legal, OEC, BTS, and other teams for comprehensive governance of new initiatives.
Project Management: Deliver detailed marketing briefs, develop timelines, and manage potential barriers.
Campaign Evaluation: Partner with Analytics and Business Insights to measure campaign effectiveness and recommend optimizations.
Feasibility Assessments: Collaborate with technology and business design teams to explore and implement new capabilities.
Agency Management: Oversee relationships with creative, data, digital, and social marketing agencies.
Budget Management: Efficiently manage the marketing budget.
Campaign Execution: Plan and execute multi-brand marketing campaigns aligned with the APS portfolio.
Change Management: Optimize processes as marketing strategies evolve.
Relationship Building: Build strong relationships with marketing peers and cross-functional partners.
Required Knowledge, Skills, and Abilities
Analytical thinking and creative problem-solving.
Planning, executing, and measuring marketing campaigns across digital channels.
Curiosity and enthusiasm for emerging trends and technologies.
Agility and innovative thinking.
Strong relationship-building skills across organizational levels.
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required
Talent will be hired at a level commensurate with experience.
About AbbVie Patient Services Marketing
The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.
Role Overview
This Marketing Manager role reports to the Associate Director of Marketing, APS Portfolio and Innovation, and is responsible for supporting the strategy development and execution of marketing initiatives at scale for the AbbVie Patient Services portfolio. This role requires a strong understanding of health care market dynamics, patient and provider user experience and needs, and the ability to work in a complex, matrixed environment.
Strategic Initiatives: Identify industry trends and competitive intelligence to optimize patient support programs and marketing initiatives.
Market Insights: Use market research and advisory boards to define strategic opportunities for engaging patients, providers, and office staff.
Initiative Development: Create and implement initiatives aligned with APS's strategic imperatives and marketing priorities.
Cross-functional Collaboration: Work with Medical, Regulatory, Legal, OEC, BTS, and other teams for comprehensive governance of new initiatives.
Project Management: Deliver detailed marketing briefs, develop timelines, and manage potential barriers.
Campaign Evaluation: Partner with Analytics and Business Insights to measure campaign effectiveness and recommend optimizations.
Feasibility Assessments: Collaborate with technology and business design teams to explore and implement new capabilities.
Agency Management: Oversee relationships with creative, data, digital, and social marketing agencies.
Budget Management: Efficiently manage the marketing budget.
Campaign Execution: Plan and execute multi-brand marketing campaigns aligned with the APS portfolio.
Change Management: Optimize processes as marketing strategies evolve.
Relationship Building: Build strong relationships with marketing peers and cross-functional partners.
Required Knowledge, Skills, and Abilities
Analytical thinking and creative problem-solving.
Planning, executing, and measuring marketing campaigns across digital channels.
Curiosity and enthusiasm for emerging trends and technologies.
Agility and innovative thinking.
Strong relationship-building skills across organizational levels.
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required
Reference: 202669934
https://jobs.careeraddict.com/post/95649151
Patient Services, Marketing Manager I/II
Posted on Sep 29, 2024 by AbbVie
Mettawa, IL
Marketing
Immediate Start
Annual Salary
Full-Time
Job Description
Talent will be hired at a level commensurate with experience.
About AbbVie Patient Services Marketing
The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.
Role Overview
This Marketing Manager role reports to the Associate Director of Marketing, APS Portfolio and Innovation, and is responsible for supporting the strategy development and execution of marketing initiatives at scale for the AbbVie Patient Services portfolio. This role requires a strong understanding of health care market dynamics, patient and provider user experience and needs, and the ability to work in a complex, matrixed environment.
Strategic Initiatives: Identify industry trends and competitive intelligence to optimize patient support programs and marketing initiatives.
Market Insights: Use market research and advisory boards to define strategic opportunities for engaging patients, providers, and office staff.
Initiative Development: Create and implement initiatives aligned with APS's strategic imperatives and marketing priorities.
Cross-functional Collaboration: Work with Medical, Regulatory, Legal, OEC, BTS, and other teams for comprehensive governance of new initiatives.
Project Management: Deliver detailed marketing briefs, develop timelines, and manage potential barriers.
Campaign Evaluation: Partner with Analytics and Business Insights to measure campaign effectiveness and recommend optimizations.
Feasibility Assessments: Collaborate with technology and business design teams to explore and implement new capabilities.
Agency Management: Oversee relationships with creative, data, digital, and social marketing agencies.
Budget Management: Efficiently manage the marketing budget.
Campaign Execution: Plan and execute multi-brand marketing campaigns aligned with the APS portfolio.
Change Management: Optimize processes as marketing strategies evolve.
Relationship Building: Build strong relationships with marketing peers and cross-functional partners.
Required Knowledge, Skills, and Abilities
Analytical thinking and creative problem-solving.
Planning, executing, and measuring marketing campaigns across digital channels.
Curiosity and enthusiasm for emerging trends and technologies.
Agility and innovative thinking.
Strong relationship-building skills across organizational levels.
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required
Talent will be hired at a level commensurate with experience.
About AbbVie Patient Services Marketing
The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential.
Role Overview
This Marketing Manager role reports to the Associate Director of Marketing, APS Portfolio and Innovation, and is responsible for supporting the strategy development and execution of marketing initiatives at scale for the AbbVie Patient Services portfolio. This role requires a strong understanding of health care market dynamics, patient and provider user experience and needs, and the ability to work in a complex, matrixed environment.
Strategic Initiatives: Identify industry trends and competitive intelligence to optimize patient support programs and marketing initiatives.
Market Insights: Use market research and advisory boards to define strategic opportunities for engaging patients, providers, and office staff.
Initiative Development: Create and implement initiatives aligned with APS's strategic imperatives and marketing priorities.
Cross-functional Collaboration: Work with Medical, Regulatory, Legal, OEC, BTS, and other teams for comprehensive governance of new initiatives.
Project Management: Deliver detailed marketing briefs, develop timelines, and manage potential barriers.
Campaign Evaluation: Partner with Analytics and Business Insights to measure campaign effectiveness and recommend optimizations.
Feasibility Assessments: Collaborate with technology and business design teams to explore and implement new capabilities.
Agency Management: Oversee relationships with creative, data, digital, and social marketing agencies.
Budget Management: Efficiently manage the marketing budget.
Campaign Execution: Plan and execute multi-brand marketing campaigns aligned with the APS portfolio.
Change Management: Optimize processes as marketing strategies evolve.
Relationship Building: Build strong relationships with marketing peers and cross-functional partners.
Required Knowledge, Skills, and Abilities
Analytical thinking and creative problem-solving.
Planning, executing, and measuring marketing campaigns across digital channels.
Curiosity and enthusiasm for emerging trends and technologies.
Agility and innovative thinking.
Strong relationship-building skills across organizational levels.
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required
Reference: 202669934
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