Director, PMM Programs
Posted on Sep 27, 2024 by Freshworks
Bellevue, WA
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
About the Role:
We are seeking a strategic and results-driven Director of PMM Programs to lead and elevate our Product Marketing Management (PMM) initiatives. You will be responsible for managing key programs that support our product go-to-market strategies and enablement processes, ensuring cross-functional alignment and operational excellence. In this role, you will oversee a team of three experienced PMM professionals and collaborate with multiple teams, including Core Product Marketing, Revenue Enablement, Web, Integrated Marketing, and Campaigns. Note, this role is a ‘horizontal’ role that supports all our product lines via strategic PMM programs like win/loss, launches, enablement and general cross-functional process orchestration.
Key responsibilities:
Win/Loss Insights Program: Level-up our approach to win/loss insights to capture feedback from deals, analyze patterns, and deliver actionable recommendations to product, marketing, and sales teams. Ensure continuous improvement based on these insights.
Product Launch Strategy & Process: Develop and scale a best-in-class product launch strategy. Implement processes and infrastructure that support both major and minor launches at scale. Ensure that launches are executed seamlessly and on time, with clear alignment across product, marketing, sales, and other stakeholders.
Product and Feature Enablement: Establish and maintain best practices for product and feature enablement. In this role, you will act as the liaison between our core product marketing teams and our Revenue enablement organization. You will lay down the methodology, planning and process for timely and effective enablement on our products and features for our frontline customer facing teams.
Cross-functional alignment: Serve as the primary point of contact between the product marketing organization and the rest of the marketing functions (Web & Digital marketing, Integrated marketing, Customer marketing, Event marketing etc.). Drive better process, planning and coordination between various teams to ensure that all customer-facing assets and marketing campaigns are aligned with latest product messaging and go-to-market priorities.
About the Role:
We are seeking a strategic and results-driven Director of PMM Programs to lead and elevate our Product Marketing Management (PMM) initiatives. You will be responsible for managing key programs that support our product go-to-market strategies and enablement processes, ensuring cross-functional alignment and operational excellence. In this role, you will oversee a team of three experienced PMM professionals and collaborate with multiple teams, including Core Product Marketing, Revenue Enablement, Web, Integrated Marketing, and Campaigns. Note, this role is a ‘horizontal’ role that supports all our product lines via strategic PMM programs like win/loss, launches, enablement and general cross-functional process orchestration.
Key responsibilities:
Win/Loss Insights Program: Level-up our approach to win/loss insights to capture feedback from deals, analyze patterns, and deliver actionable recommendations to product, marketing, and sales teams. Ensure continuous improvement based on these insights.
Product Launch Strategy & Process: Develop and scale a best-in-class product launch strategy. Implement processes and infrastructure that support both major and minor launches at scale. Ensure that launches are executed seamlessly and on time, with clear alignment across product, marketing, sales, and other stakeholders.
Product and Feature Enablement: Establish and maintain best practices for product and feature enablement. In this role, you will act as the liaison between our core product marketing teams and our Revenue enablement organization. You will lay down the methodology, planning and process for timely and effective enablement on our products and features for our frontline customer facing teams.
Cross-functional alignment: Serve as the primary point of contact between the product marketing organization and the rest of the marketing functions (Web & Digital marketing, Integrated marketing, Customer marketing, Event marketing etc.). Drive better process, planning and coordination between various teams to ensure that all customer-facing assets and marketing campaigns are aligned with latest product messaging and go-to-market priorities.
Reference: 202576664
https://jobs.careeraddict.com/post/95611004
Director, PMM Programs
Posted on Sep 27, 2024 by Freshworks
Bellevue, WA
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
About the Role:
We are seeking a strategic and results-driven Director of PMM Programs to lead and elevate our Product Marketing Management (PMM) initiatives. You will be responsible for managing key programs that support our product go-to-market strategies and enablement processes, ensuring cross-functional alignment and operational excellence. In this role, you will oversee a team of three experienced PMM professionals and collaborate with multiple teams, including Core Product Marketing, Revenue Enablement, Web, Integrated Marketing, and Campaigns. Note, this role is a ‘horizontal’ role that supports all our product lines via strategic PMM programs like win/loss, launches, enablement and general cross-functional process orchestration.
Key responsibilities:
Win/Loss Insights Program: Level-up our approach to win/loss insights to capture feedback from deals, analyze patterns, and deliver actionable recommendations to product, marketing, and sales teams. Ensure continuous improvement based on these insights.
Product Launch Strategy & Process: Develop and scale a best-in-class product launch strategy. Implement processes and infrastructure that support both major and minor launches at scale. Ensure that launches are executed seamlessly and on time, with clear alignment across product, marketing, sales, and other stakeholders.
Product and Feature Enablement: Establish and maintain best practices for product and feature enablement. In this role, you will act as the liaison between our core product marketing teams and our Revenue enablement organization. You will lay down the methodology, planning and process for timely and effective enablement on our products and features for our frontline customer facing teams.
Cross-functional alignment: Serve as the primary point of contact between the product marketing organization and the rest of the marketing functions (Web & Digital marketing, Integrated marketing, Customer marketing, Event marketing etc.). Drive better process, planning and coordination between various teams to ensure that all customer-facing assets and marketing campaigns are aligned with latest product messaging and go-to-market priorities.
About the Role:
We are seeking a strategic and results-driven Director of PMM Programs to lead and elevate our Product Marketing Management (PMM) initiatives. You will be responsible for managing key programs that support our product go-to-market strategies and enablement processes, ensuring cross-functional alignment and operational excellence. In this role, you will oversee a team of three experienced PMM professionals and collaborate with multiple teams, including Core Product Marketing, Revenue Enablement, Web, Integrated Marketing, and Campaigns. Note, this role is a ‘horizontal’ role that supports all our product lines via strategic PMM programs like win/loss, launches, enablement and general cross-functional process orchestration.
Key responsibilities:
Win/Loss Insights Program: Level-up our approach to win/loss insights to capture feedback from deals, analyze patterns, and deliver actionable recommendations to product, marketing, and sales teams. Ensure continuous improvement based on these insights.
Product Launch Strategy & Process: Develop and scale a best-in-class product launch strategy. Implement processes and infrastructure that support both major and minor launches at scale. Ensure that launches are executed seamlessly and on time, with clear alignment across product, marketing, sales, and other stakeholders.
Product and Feature Enablement: Establish and maintain best practices for product and feature enablement. In this role, you will act as the liaison between our core product marketing teams and our Revenue enablement organization. You will lay down the methodology, planning and process for timely and effective enablement on our products and features for our frontline customer facing teams.
Cross-functional alignment: Serve as the primary point of contact between the product marketing organization and the rest of the marketing functions (Web & Digital marketing, Integrated marketing, Customer marketing, Event marketing etc.). Drive better process, planning and coordination between various teams to ensure that all customer-facing assets and marketing campaigns are aligned with latest product messaging and go-to-market priorities.
Reference: 202576664
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