Job Description

Acumatica is seeking a Reference Program Marketing Manager responsible for managing and growing an impactful customer reference program, capturing and managing customer evidence assets, and activating/socializing social sharing opportunities across digital platforms. This role will report to the Vice President of Product Marketing. 

Primary Responsibilities: 

Identify, engage, develop, and manage a growing list of referenceable customers. 

Manage reference request tracking, fulfillment, and outcomes. 

Promote and advocate the utilization of the reference program to sales, VARs, and marketing to positively impact sales and marketing outcomes. 

Define, track, and report customer reference metrics, goals, and benchmarks. 

Create and maintain in-depth customer profiles and contacts. 

Capture and manage customer evidence asset and database (written quotes, audio quotes, and videos/snippets) 

Manage and promote social sharing opportunities to activate and amplify postings and reposting of content on Acumatica’s advocates own social media platforms and other digital platforms. 

Work collaboratively with sales, product management, customer success, and marketing to develop scalable referral processes.  

Ensure high level of collaboration and transparency with Customer Advocacy Program Manager to identify mutually beneficial opportunities.